Tabla de Contenidos: “…Intro -- ÍNDICE -- INTRODUCCIÓN -- ANÍS DEL MONO -- APPLE -- ATARI -- BACARDÍ -- BIC -- BMW -- BOMBAY SAPPHIRE -- BOSCH -- BP -- CAFÉ DE COLOMBIA -- CAIXABANK -- CAMEL -- CHUPA CHUPS -- CITROËN -- CONTINENTAL -- ENI -- FERRARI -- FRUIT OF THE LOOM -- GOODYEAR -- GOOGLE -- GUINNESS -- HEINEKEN -- HERMÈS -- JOHNNIE WALKER -- KELLOGG'S -- LACOSTE -- LAMBORGHINI -- LONGINES -- MAZDA -- MERCEDES-BENZ -- MICHELIN -- MITSUBISHI -- MONTBLANC -- NBA -- NIKE -- OSBORNE -- PACHA -- PLAYBOY -- QUIKSILVER -- RED BULL -- ROLEX -- SHELL -- STARBUCKS -- SUBARU -- THE NORTH FACE -- THE ROLLING STONES -- TÍO PEPE -- TOBLERONE -- UNILEVER -- YAMAHA -- CRÉDITOS DE LAS IMÁGENES…”

Tabla de Contenidos: “…Chapter 6: Use Technology to Reach Your Prospects: Micro Targeting; Using Free or Inexpensive Online Tools; Chapter 7: Deal with Naysayers: What If Your Employees or Your Core Audience Don't Like Seeing Their Product Marketed to Other Groups?; Subaru and Dentists; Part II: Key Customers Who Could Drive Your Business Growth; Chapter 8: Different Ages Want Different Things; Matures: Born before 1946; Baby Boomers: Born 1946-1964; Gen X: Born 1965-1981; Gen Y: Born 1982-1994; Gen Z: Born 1995-2004…”

Tabla de Contenidos: “…-- What an Omnichannel Experience Looks Like: H&amp -- R Block -- The Elements of an Omnichannel Experience -- How a CDP Works -- Subaru: Combining the Front End and Back End for an Omnichannel Experience -- Managerial Considerations When Leading an Omnichannel Transformation Implementation -- Conclusion -- Author Biography -- Chapter 19 Sales as Storytelling -- Sales and Marketing -- Why Story? …”

Tabla de Contenidos: “…Design and Production for Sustainability -- Product Design -- Production Process -- Logistics -- End-of-Life Phase -- Regulations and Industry Standards -- OM in Action: Designing for End of Life -- International Environmental Policies and Standards -- OM in Action: Subaru's Clean, Green Set of Wheels with ISO 14001 and ISO 50001 -- Summary -- Key Terms -- Discussion Questions -- Solved Problems -- Problems -- Video Case Studies -- Building Sustainability at the Orlando Magic's Amway Center -- Green Manufacturing and Sustainability at Frito-Lay -- "Saving the Waves" at Celebrity Cruises -- Endnotes -- Bibliography -- Supplement 5 Rapid Review -- Self Test -- Chapter 6. …”

Tabla de Contenidos: “…Design and Production for Sustainability -- Product Design -- Production Process -- Logistics -- End-of-Life Phase -- Regulations and Industry Standards -- OM in Action: Designing for End of Life -- International Environmental Policies and Standards -- OM in Action: Subaru's Clean, Green Set of Wheels with ISO 14001 and ISO 50001 -- Summary -- Key Terms -- Discussion Questions -- Solved Problems -- Problems -- Video Case Studies -- Building Sustainability at the Orlando Magic's Amway Center -- Green Manufacturing and Sustainability at Frito-Lay -- "Saving the Waves" at Celebrity Cruises -- Endnotes -- Bibliography -- Supplement 5 Rapid Review -- Self Test -- Chapter 6. …”