“…Philip Rowley, Chief Financial Officer, Sony Picture Entertainment “A well structure guide packed with powerful, practical tips that really work in the real world. …”

“…Major topics covered include: Natural effects Lighting and shadows Materials Image processing Performance and practicalities Beyond triangles Contributors are from the following universities and corporations: Alias Systems Brown University Croteam Cyan Worlds Hochschule Bremen Industrial Light & Magic iXBT.com Monolith Productions New York University Novarama NVIDIA Paralelo Computacao Piranha Bytes Pixar Animation Studios Siemens Medical Solutions Softimage Co. Softlab-NSK Sony Pictures Imageworks Stanford University UC Davis UNC-Chapel Hill Universitat Pompeu Fabra University of Utah University of Waterloo The accompanying CD-ROM includes complementary examples and sample programs…”

“…Major topics covered include: Geometric Complexity Shading, Lighting, and Shadows High-Quality Rendering General-Purpose Computation on GPUs: A Primer Image-Oriented Computing Simulation and Numerical Algorithms Contributors are from the following corporations and universities: 1C: Maddox Games 2015 Apple Computer Armstrong State University Climax Entertainment Crytek discreet ETH Zurich GRAVIR/IMAG—INRIA GSC Game World Lionhead Studios Lund University Massachusetts Institute of Technology mental images Microsoft Research NVIDIA Corporation Piranha Bytes Siemens Corporate Research Siemens Medical Solutions Simutronics Corporation Sony Pictures Imageworks Stanford University Stony Brook University Technische Universität München University of California, Davis University of North Carolina at Chapel Hill University of Potsdam University of Tokyo University of Toronto University of Utah University of Virginia University of Waterloo Vienna University of Technology VRVis Research Center Section editors include NVIDIA engineers: Kevin Bjorke, Cem Ceben..…”

“…Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career W..…”