“…"Todo el mundo admira las grandes marcas como Coca-Cola, Cadbury, Sony o Nivea e intenta emularlas. Sin embargo, hay que recordar que esas marcas establecieron su dominio en una época en la que las normas del branding eran totalmente distintas a las actuales. …”
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“…Greg DePaul (Screenwriter, Bride Wars , Saving Silverman ) has sold scripts to Miramax, Fox, Disney, New Line, Sony, MGM and Village Roadshow. He's worked with comedy stars like Jack Black, Kate Hudson, Jason Biggs and Amanda Peet. …”

“….” — Mitchel Ahern , Director, Business Development, AdTools Inc./SonyMusic “It is technical enough that the reader can actually implement or model the methods used in the text. …”

“…Maybe you just bought a brand new Dell, Sony or HP computer and are curious about the WordPerfect software that came with it. …”

“…The third book in CMP's new V.A.S.S.T. series produced in cooperation with the Sundance Media Group, Instant Sound Forge is a general guide to the operation of the application and a graphic ""cookbook"" of specific techniques for using Sound Forge to fix (hide mistakes) and sweeten (improve) audio. Sony's Sound Forge is a powerful mono and stereo digital audio recorder and editor that beginners and professionals use for audio production of radio, TV, music, video, animation, Web design, and multimedia. …”

“…Michael Mimnaugh , Vice President, Human Resources, Sony Corporation of America "Many students are under the impression that a graduate degree will impart all wisdom, but what they fail to recognize is that there is no substitute for experience. …”

“…This can be electronic books—called ePubs—that are read on devices such as the Amazon Kindle, the Nook from Barnes and Noble, the Sony eBook reader, or the Apple iPad. Up until this version of InDesign, designers who have wanted to create digital publications for these devices have had only limited export controls, and have had to use code or cumbersome third-party applications to turn their InDesign documents into ePubs. …”

“…You no longer need to be Sony with your own design staff and factories to build world-class products. …”

“…Yet, on a summer's eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company's US launch.In the midst of the Apple-Android tech war and a music label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its "free-mium" platform.In The Spotify Play, Swedish investigative tech journalists Sven Carlsson and Jonas Leijonhufvud, who covered the company from its inception, draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine. …”

“…Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. …”