Tabla de Contenidos: “…11 Learning alliances -- The learning alliance challenge -- Managing learning alliances -- Learning alliances: decision-making steps -- Summary -- Case: Holst Centre -- 12 Co-branding alliances -- The co-branding alliance challenge -- Managing co-branding alliances -- Co-branding alliances: decision-making steps -- Summary -- Case: Heineken-James Bond -- 13 International alliances -- The international alliance challenge -- The nature of national culture -- Managing international alliances -- International alliances: decision-making steps -- Summary -- Case: Damen Shipyards -- 14 Asymmetrical alliances -- The asymmetrical alliance challenge -- Managing asymmetrical alliances -- Asymmetrical alliances: decision-making steps -- Summary -- Case: Disney-Pixar -- 15 Cross-sector alliances -- The cross-sector alliance challenge -- Managing cross-sector alliances -- Cross-sector alliances: decision-making steps -- Summary -- Case: Marks &amp -- Spencer-Oxfam -- 16 Coopetition alliances -- The coopetition alliance challenge -- Managing coopetition alliances -- Coopetition alliances: decision-making steps -- Summary -- Case: Reckitt Benckiser -- 17 Multi-partner alliances -- The multi-partner alliance challenge -- Managing multi-partner alliances -- Multi-partner alliances: decision-making steps -- Summary -- Case: Skyteam -- 18 Alliance portfolios -- The meaning of an alliance portfolio -- Alliance portfolio governance -- Alliance portfolio: decision-making steps -- Summary -- Case: General Electric -- 19 Alliance networks -- The meaning of an alliance network -- Alliance network governance -- Alliance network: decision-making steps -- Summary -- Case: IBM -- 20 Business ecosystems -- The business ecosystem challenge -- Business ecosystem attributes -- Managing business ecosystems -- Business ecosystems: decision-making steps -- Summary…”