“…Tombeau pour le prince de Sérendip ? ; Henri Janne, ± Un bref florilège : Le relationnel est vecteur de force sociale - Théorie de la force sociale ? …”

“…Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. …”

“…Desclée De Brouwer. Colección Serendipity. Bilbao 2011), un compendio de diez entrevistas de corte humano con pacientes bipolares que participaron en esta experiencia científica.Ana González Isasi (Vitoria-Gasteiz, 1977). …”
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“…Schiff argues that it is the synergy behind seven uncommon practices, not serendipity or luck, that produces success. He offers a practical four-step program anyone can follow to position themselves to succeed more often and a roadmap to compare your own Business Brilliance to the executives and entrepreneurs who have successfully navigated our rapidly changing economy. …”

“…A great starting point for beginners and a comprehensive guide for more experienced professionals. - Simona Russo, Serendipity The author's excitement is evident from the first few paragraphs. …”

“…." -- Danny Meyer, New York Times bestselling author of Setting the Table: The Transforming Power of Hospitality in Business "In Red Thread Thinking, Debra Kaye offers a framework for innovation that embraces--indeed harnesses--the power of serendipity, free association, and our mind's elastic ability to see what's new in the familiar." -- Jean-Marie Dru, Chairman, TBWA\Worldwide "Debra Kaye has created an approach to innovation that combines simple, pragmatic steps on the journey of innovation to benefit any serious entrepreneur or manager who believes innovation is central to business and that it is not the mysterious privilege of a few." -- Thomas Pinnau, Chief Executive Officer, Knowledge Universe Work-Life Solutions…”

“…In the transition to graphics, unintentionally, the first term was transformed into “Innovation”, with a fine example of serendipity, in which a small mistake turns into something new and intriguing. …”