“…ICES journal of marine science (Online)…”

“…Environmental science and technology letters…”

Materias:

“…ACS biomaterials science and engineering…”

“…The Journal of Contemporary Marketing Science is published in association with the Chinese Marketing Association of Universities. …”

“…International journal of quality science (Online)…”

Materias:

Tabla de Contenidos: “…DNA Technology in Forensic Science -- Copyright -- Preface -- A Statement by the Committee on DNA Technology in Forensic Science -- Contents -- Summary -- TECHNICAL CONSIDERATIONS -- Recommendations -- STATISTICAL BASIS FOR INTERPRETATION -- Recommendations -- STANDARDS -- Recommendations -- DATABANKS AND PRIVACY OF INFORMATION -- Recommendations -- DNA INFORMATION IN THE LEGAL SYSTEM -- Recommendations -- DNA TYPING AND SOCIETY -- Recommendations -- 1 Introduction -- BACKGROUND -- GENETIC BASIS OF DNA TYPING -- STRUCTURE AND FUNCTION OF DNA -- Individual Variation in DNA -- TECHNOLOGICAL BASIS OF DNA TYPING -- Restriction Fragment Length Polymorphisms -- Polymerase Chain Reaction for Amplifying DNA -- POPULATION GENETICS RELEVANT TO THE INTERPRETATION OF DNA TYPING -- Estimating the Frequency of Alleles in Populations -- Population Substructure -- CHARACTERISTICS OF AN OPTIMAL FORENSIC DNA TYPING SYSTEM -- REFERENCES -- 2 DNA Typing: Technical Considerations -- ESSENTIALS OF A FORENSIC DNA TYPING PROCEDURE -- Scientific Foundations -- Written Laboratory Protocol -- Procedure For Identifying Patterns -- Procedure For Declaring a Match -- Identification of Potential Artifacts -- Sensitivity to Quantity, Mixture, and Contamination -- Experiential Foundation -- Publication and Scientific Scrutiny -- TECHNICAL ISSUES IN RFLP ANALYSIS -- Choice of Probes -- Southern Blot Preparation -- Identification of DNA Patterns -- Examination of a Control Pattern -- Single-Band Patterns -- Anomalous Bands -- Reporting of Anomalies -- Measurement of Fragments -- Match Criteria -- Retention of Sample -- TECHNICAL ISSUES IN PCR-BASED METHODS -- Technical Issues Related to Amplification -- Amplification Conditions -- Qualitative and Quantitative Fidelity -- Amplification Inhibition -- Contamination -- Issues Related to Detection of Amplified Product…”

Tabla de Contenidos: “…Funding Health Sciences Research -- Copyright -- Foreword -- Preface -- Contents -- Executive Summary -- OBJECTIVES OF THE STUDY -- FINDINGS AND CONCLUSIONS -- RECOMMENDATIONS -- Rebalancing Health Sciences Research Funds -- 1. …”

“…The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5e, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design. …”

“…In this session, we'll define Product Data Science and discuss contributing factors to success."…”

“…I present the various projects and argue that we have inadvertently created one of the most successful data science platforms in existence. From this vantage point, I pose some tough questions the community needs to answer: How can we present that platform more fully? …”

“…"A key step in the data science workflow is rapid model development in order to create, test, and identify the best models to put into production. …”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- About the Author -- Chapter 1 Introduction to Marketing Data Science -- 1.1 What Is Marketing Data Science? -- 1.2 The Role of Data Science in Marketing -- 1.3 Marketing Analytics Versus Data Science -- 1.4 Key Concepts and Terminology -- 1.4.1 Data Science -- 1.4.2 Data Visualization -- 1.4.3 Customer Segmentation -- 1.4.4 Predictive Analytics -- 1.4.5 Machine Learning -- 1.4.6 Natural Language Processing -- 1.4.7 Marketing Mix Modeling -- 1.4.8 Big Data -- 1.5 Structure of This Book -- 1.6 Practical Example 1: Applying Data Science to Improve Cross-Selling in a Retail Bank Marketing Department -- 1.6.1 Data Collection -- 1.6.2 Data Preparation -- 1.6.3 Customer Segmentation -- 1.6.4 Product Recommendation Modeling -- 1.6.5 Campaign Design -- 1.6.6 A/B Testing and Evaluation -- 1.6.7 Monitoring and Refinement -- 1.7 Practical Example 2: The Impact of Data Science on a Marketing Campaign -- 1.8 Conclusion -- 1.9 References -- Chapter 2 Data Collection and Preparation -- 2.1 Introduction -- 2.2 Data Sources in Marketing: Evolution and the Emergence of Big Data -- 2.2.1 Traditional Data Sources -- 2.2.2 The Emergence of Modern Data Sources -- 2.2.3 Big Data and Its Impact on Marketing -- 2.3 Data Collection Methods -- 2.3.1 Surveys and Questionnaires -- 2.3.2 Web Scraping -- 2.3.3 Application Programming Interfaces -- 2.3.4 Data Purchase -- 2.3.5 Observational Data -- 2.4 Data Preparation -- 2.4.1 Data Cleaning -- 2.4.2 Data Integration -- 2.4.3 Data Transformation -- 2.4.4 Data Reduction -- 2.5 Practical Example: Collecting and Preparing Data for a Customer Churn Analysis -- 2.6 Conclusion -- 2.7 References -- Chapter 3 Descriptive Analytics in Marketing -- 3.1 Introduction -- 3.2 Overview of Descriptive Analytics…”

Tabla de Contenidos: “…Cover -- Aster Data -- Table of Contents -- Building Data Science Teams -- Being Data Driven -- The Roles of a Data Scientist -- Decision sciences and business intelligence -- Product and marketing analytics -- Fraud, abuse, risk and security -- Data services and operations -- Data engineering and infrastructure -- Organizational and reporting alignment -- What Makes a Data Scientist? …”