“…ZigBee is a short-range wireless networking standard backed by such industry leaders as Motorola, Texas Instruments, Philips, Samsung, Siemens, Freescale, etc. It supports mesh networking, each node can transmit and receive data, offers high security and robustness, and is being rapidly adopted in industrial, control/monitoring, and medical applications. …”

Tabla de Contenidos: “…-- Global Finance in Practice 10.1: Hedging and the Samsung Group -- 10.3 Transaction Exposure -- 10.4 Transaction Exposure Management -- Global Finance in Practice 10.2: Forward Rates and the Cost of Hedging -- 10.5 Transaction Exposure Management in Practice -- Global Finance in Practice 10.3: Why Intra-Company Hedging Makes Sense -- Summary Points -- Mini-case: GraysonChung's FX Exposure -- Questions -- Problems -- Appendix A: Complex Option Hedges -- Appendix B: The Optimal Hedge Ratio and Hedge Effectiveness -- Chapter 11. …”

Tabla de Contenidos: “…14.2 Strategic analysis -- 14.3 Strategic choice -- 14.4 Business strategy in a global economy -- 14.5 Strategy: evaluation and implementation -- Box 14.1 Business strategy the Samsung way -- Box 14.2 Hybrid strategy -- Summary -- Review questions -- 15 Growth strategy -- 15.1 Growth and profitability -- 15.2 Constraints on growth -- 15.3 Alternative growth strategies -- 15.4 Internal growth -- 15.5 External growth through merger -- 15.6 External growth through strategic alliance -- 15.7 Explaining external firm growth: a transaction costs approach -- Box 15.1 Global merger activity -- Box 15.2 How many firms does it take to make an iPhone? …”

Tabla de Contenidos: “…Chapter 13 - Sustainability-focused Innovation13.1 Introduction13.2 Evolving Market Orientation Towards Sustainability - Gen Z 13.3 Sustainability - A New Secular Growth Driver 13.4 Success Stories - Sustainability Focused Innovation 13.4.1 The Procter & Gamble Company (P&G) 13.4.2 Patagonia 13.4.3 Braskem (Brazil)13.4.4 Colorifix (UK) 13.5 Concluding Remarks13.6 References Part VIII - Case StudiesCase 1: Amgen - Biosimilar Innovations - By Kavya Sivan Case 2: FedEx: Innovation Through Sustained Adaptability - By Alaina GregoryCase 3: Reliance Jio: From 4G to Digital Innovation - By Hursh MotwaniCase 4: Stryker Case Study: Design Thinking Response to COVID-19 - By Kyle Geiger Case 5: Whirlpool - A History of Sustained Innovation from Within - By Malik AbbasiCase 6: Apple's Swift: A Programming Language Innovation for the Future - By Maxwell CornellierCase 7: Microsoft: The Age of Nadella - By Serena Wang and Minnie SunCase 8: The Procter & Gamble Company - A Unique Innovation Approach - By Minnie Sun and Serena WangCase 9: Timberland - Sustainable Innovation - By Drew ArnsonCase 10: Zara-Inditex - Fast-Fashion Done Right - By Rocco PelàCase 11: Patagonia - Leader of a Sustainable Business - By Suzanna Yik Case 12: Amazon - Head in the Cloud: Transformation Through Leadership's Lens - By William McCroneCase 13: Ericsson's Innovation through M&A - By Derek KuoCase 14: Samsung's New Age Innovation Using Organization and Culture - By Derek KuoCase 15: Sun Pharma Industries - Innovation through Specialty acquisition strategy, technology, leadership, and culture - By Katie KuhlmanCase 16: Ecovative Design - Sustainable Business - By Daniel Meeks…”

Tabla de Contenidos: “…The Customer Doesn't Own the Service Asset -- The Digital Transformation of Services Branding and Marketing -- The Rise of Self-Service -- New Opportunities through Informed Contact -- From Product Manufacturing to Service Providers -- Building a Powerful Services Brand -- Be Clear on the Value Proposition and How to Execute It -- Create Standards -- Engage Employees and Communicate, Communicate, Communicate -- Use Metrics to Track Progress -- Consider Loyalty Programs -- Summary -- Notes -- SECTION THREE Gaining Insight about Your Brand and Quantifying Its Statur -- Chapter 13 Digital Transformation and the Evolution of Customer Insights in Brand Building -- The Value of the Customer Journey Mindset -- Exploratory Empathy-Driven Insights and Innovation -- Persona Development -- Measurement and Data Collection Opportunities -- Elevating Research Methods to Leverage Customer Journey Insights -- Qualitative Methods: Relentless Pursuit of the "Why" -- Quantitative Methods: Harnessing the Power of Big Tech/Big Data -- In Practice: How to Ensure that Modern Insights Can Deliver for the Brand -- Summary -- Notes -- Chapter 14 Using Neuroscience to Assess Brands -- The Neuroscience Tool Kit -- EEG -- fMRI -- Eye-Tracking -- Emerging Tools -- Neuroscience and Brand Insight -- fMRI Imaging and Brand Associations -- EEG, Brand Emotions, and Engagement -- fMRI, EEG, and Brand Design -- Summary -- Notes -- Chapter 15 Measuring Brand Relevance and Health -- Brand Measurement Techniques -- Awareness Tracking -- Attitudinal Brand Tracking -- Asking Open-Ended Questions: A Less-Biased Way To Measure Brand Associations -- Assessing Brand Health and Defining Brand-Building Strategies -- Lego (High-High-High): The Case for Brand Extension -- Samsung (High-Low-Low): The Case for Rebranding -- Barilla: (Low-High-Low): The Case for Awareness Building…”

Tabla de Contenidos: “…5.3 E‐commerce 200 -- 5.3.1 EMV 200 -- 5.3.2 Google Wallet 200 -- 5.3.3 Visa 201 -- 5.3.4 American Express 201 -- 5.3.5 Square 201 -- 5.3.6 Other Bank Initiatives 201 -- 5.3.7 Apple Pay 201 -- 5.3.8 Samsung Pay 202 -- 5.3.9 MCX 202 -- 5.3.10 Comparison of Wallet Solutions 202 -- 5.4 Transport 203 -- 5.4.1 MiFare 204 -- 5.4.2 CiPurse 204 -- 5.4.3 Calypso 204 -- 5.4.4 FeliCa 205 -- 5.5 Other Secure Systems 205 -- 5.5.1 Mobile ID 205 -- 5.5.2 Personal Identity Verification 205 -- 5.5.3 Access Systems 206 -- References 206 -- 6 Wireless Security Platforms and Functionality 208 -- 6.1 Overview 208 -- 6.2 Forming the Base 208 -- 6.2.1 Secure Service Platforms 209 -- 6.2.2 SEs 209 -- 6.3 Remote Subscription Management 210 -- 6.3.1 SIM as a Basis for OTA 210 -- 6.3.2 TSM 212 -- 6.3.3 TEE 213 -- 6.3.4 HCE and the Cloud 216 -- 6.3.5 Comparison 219 -- 6.4 Tokenization 219 -- 6.4.1 PAN Protection 219 -- 6.4.2 HCE and Tokenization 221 -- 6.5 Other Solutions 221 -- 6.5.1 Identity Solutions 221 -- 6.5.2 Multi‐operator Environment 222 -- References 222 -- 7 Mobile Subscription Management 223 -- 7.1 Overview 223 -- 7.2 Subscription Management 223 -- 7.2.1 Development 223 -- 7.2.2 Benefits and Challenges of Subscription Management 225 -- 7.3 OTA Platforms 226 -- 7.3.1 General 226 -- 7.3.2 Provisioning Procedure 227 -- 7.3.3 SMS‐based SIM OTA 227 -- 7.3.4 HTTPS‐based SIM OTA 230 -- 7.3.5 Commercial Examples of SIM OTA Solutions 231 -- 7.4 Evolved Subscription Management 232 -- 7.4.1 GlobalPlatform 233 -- 7.4.2 SIMalliance 233 -- 7.4.3 OMA 233 -- 7.4.4 GSMA 235 -- References 240 -- 8 Security Risks in the Wireless Environment 242 -- 8.1 Overview 242 -- 8.2 Wireless Attack Types 243 -- 8.2.1 Cyber‐attacks 243 -- 8.2.2 Radio Jammers and RF Attacks 244 -- 8.2.3 Attacks against SEs 245 -- 8.2.4 IP Breaches 245 -- 8.2.5 UICC Module 246 -- 8.3 Security Flaws on Mobile Networks 247 -- 8.3.1 Potential Security Weaknesses of GSM 247 -- 8.3.2 Potential Security Weaknesses of 3G 254 -- 8.4 Protection Methods 254.…”

“…The book includes case history segments for Toyota, Acer, eBay, ABB, Cisco, Blackberry, Tata, Samsung, Volvo, Charles Schwab, McDonald, Scania, Starbucks, Google, Disney, NUMMI and others. …”

“…All of the Executive Briefings and detailed case studies from the exclusive AI Business Summit, including Kristian Hammond's (Northwestern Computer Science) day long tutorial offering a practical framework for bringing AI into your company; Adam Cheyer's (Samsung) look at how AI enables a totally new form of software development where humans and machines work collaboratively together; and Jennifer Fernick's (NCC Group) learned predictions of the industries that will benefit from the coming intersection of quantum computing, machine learning, and AI. …”

“…We strongly recommend attendees attend these insightful keynote talks: "Towards Smarter Cinematographic Drones" by Marc Christie of the University of Rennes 1 in cooperation with Technicolor; "Making Creative Content for Future TV: A Collaborative Ecosystem for Content-making in Korea & Asia" by Ho Sung Kim, a record-holding movie producer in Korea; and the Industry invited keynote "From a Fun Gadget to a Light of Hope" by Junghoon Cho of Samsung…”