“…Over the past 20 years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. …”

“…Small and medium business are now able to implement CRM solutions under a more cost/effective balance as an alternative to traditional tools like Salesforce, Dynamics or Oracle. The reason for success is mainly the simplicity of the new tools and solutions have been developed for the management of sales processes. …”

Tabla de Contenidos: “…Machine generated contents note: Acknowledgments About the Author Introduction Part 1--AI Trailblazers Chapter 1 Alibaba Chapter 2 Alphabet / Google Chapter 3 Amazon Chapter 4 Apple Chapter 5 Baidu Chapter 6 Facebook Chapter 7 IBM Chapter 8 JD.com Chapter 9 Microsoft Chapter 10 Tencent Part 2--Retail, consumer goods and food & beverage companies Chapter 11 Burberry Chapter 12 Coca Cola Chapter 13 Dominos Chapter 14 Kimberly Clark Chapter 15 McDonalds Chapter 16 Samsung Chapter 17 Starbucks Chapter 18 Stichfix Chapter 19 Unilever Chapter 20 Walmart Part 3--Media, entertainment and telecom companies Chapter 21 Disney Chapter 22 Instagram Chapter 23 LinkedIn Chapter 24 Netflix Chapter 25 Press Association Chapter 26 Spotify Chapter 27 Telefonica Chapter 28 Twitter Chapter 29 Verizon Chapter 30 Viacom Part 4 - Services, financial and healthcare companies Chapter 31 American Express Chapter 32 Elsevier Chapter 33 Entrupy Chapter 34 Experian Chapter 35 Harley Davidson Chapter 36 Hopper Chapter 37 Infervision Chapter 38 Mastercard Chapter 39 Salesforce Chapter 40 Uber Part 5--Manufacturing, automotive, aerospace and industry 4.0 companies Chapter 41 BMW Chapter 42 GE Chapter 43 John Deere Chapter 44 Kone Chapter 45 Mercedes Benz Chapter 46 NASA Chapter 47 Shell Chapter 48 Siemens Chapter 49 Tesla Chapter 50 Volvo Part 6--Final Words and AI Challenges Chapter 51 Final Words and AI Challenges Index…”

“…Through incisive in-depth interviews, this book mines the what, how, and why of the practice of data science from the stories, ideas, shop talk, and forecasts of its preeminent practitioners across diverse industries: social network (Yann LeCun, Facebook); professional network (Daniel Tunkelang, LinkedIn); venture capital (Roger Ehrenberg, IA Ventures); enterprise cloud computing and neuroscience (Eric Jonas, formerly Salesforce.com); newspaper and media (Chris Wiggins, The New York Times); streaming television (Caitlin Smallwood, Netflix); music forecast (Victor Hu, Next Big Sound); strategic intelligence (Amy Heineike, Quid); environmental big data (André Karpištšenko, Planet OS); geospatial marketing intelligence (Jonathan Lenaghan, PlaceIQ); advertising (Claudia Perlich, Dstillery); fashion e-commerce (Anna Smith, Rent the Runway); specialty retail (Erin Shellman, Nordstrom); email marketing (John Foreman, MailChimp); predictive sales intelligence (Kira Radinsky, SalesPredict); and humanitarian nonprofit (Jake Porway, DataKind). …”

Tabla de Contenidos: “…. -- Employee Training is Key for Cybersecurity / Mo Katibeh, AT&T -- Training is a Mindset / Dave Rankin, Verisign -- Cryptography : The Backbone of Cybersecurity / Taher Elgamal, Salesforce -- Cryptography : The Good, the Bad, and the Future / Dan Boneh, Stanford -- Managing Access in Challenging Environments / Erik Devine, Riverside Health -- A Systematic Approach to Access Control / George Do, Equinix -- Successful Segmentation Isn't Separation : It's Collaboration / Colin Anderson, Levi Strauss & Co. -- Why We Need to Segment Networks / Hussein Syed, RWJBarnabas Health -- Visibility : Identifying Pathogens, Risk Factors, and Symptoms of Cyberattacks / Michael Chertoff, Former Secretary, Department of Homeland Security -- 20/20 Insight : Redefining Visibility to Stop Modern Cybercrime Syndicates / Tim Crothers, Target -- The Challenge of Visibility / Daniel Hooper, PIMCO -- In and Out of the Shadows : The Visibility That Inspection Enables is Not Confined to Technology Alone / Ed Amoroso, TAG Cyber -- The Fundamental Importance of Inspection / Michael Johnson, Capital One -- Preparation, Response, and Recovery / Thad Allen, Booz Allen Hamilton -- Cyber Event Recovery / Simon Lambe, Royal Mail -- Shift Your Mindset to Manage Complexity / Michael Daniel, Cyber Threat Alliance -- Seven Steps to Reducing Complexity / Jay Gonzales, Samsung -- Don't Panic! …”

Tabla de Contenidos: “…. -- Checking in with Foursquare -- Contributor Reputation with SAP Community Network -- More Loyalty 3.0 Communities -- Chapter 6: Case Studies in Skills and Learning -- Getting Fit with Zamzee -- Getting the Right Exposure to Adobe Photoshop -- Gearing Up with Ford of Canada -- Innovating in Education with Loyalty 3.0 -- Chapter 7: Case Studies in Employee Engagement -- Inspiring Agents with LiveOps -- Preventing Death by Power Point with BOX -- Going Social with Bluewolf -- Turbocharging Sales with Nitro for Salesforce -- Part 3: Direction -- Chapter 8: Planning Your Loyalty 3.0 Program -- The Loyalty 3.0 Road Map -- Plan…”

Tabla de Contenidos: “…Enabling/disabling column resizing -- Filtering data from a table -- Implementing pagination -- Working with dialogs -- Using the dialog component -- Opening and closing the dialog on an action -- Implementing the logic to delete a user -- Working with checkboxes -- Creating a checkbox with static data -- Creating a checkbox with dynamic data -- Working with List View -- Showing data in the Card Layout view -- Working with visualization components -- Creating a bar chart -- Creating a pie chart -- Creating an area chart -- Summary -- Further reading -- Questions -- Chapter 9: Extending Oracle and Non-Oracle SaaS Applications -- Technical requirements -- Extending a Salesforce application -- Pre-requisites for extending the Salesforce app -- Creating a Service Connection -- Listing and creating accounts -- Listing opportunities -- Creating opportunities -- Extending an Oracle Cloud application -- Adding an accounts REST endpoint -- Listing and updating the accounts -- Adding nomination functionality -- Creating a multilingual application -- Configuring an application to set the selected language locale -- Generating translatable strings -- Downloading and uploading the bundle -- Adding a language switcher -- Summary -- Questions -- Chapter 10: Working with Business Processes -- Technical requirements -- Adding the Process backend -- Registering the business processes -- Initiating the process from the VB application -- Managing process tasks -- Extracting the data object -- Configuring a connection to a process server -- Summary -- Further reading -- Questions -- Chapter 11: Building a Mobile Application with Live Examples -- Technical requirements -- Developing a mobile application -- Developing a doctor's appointment mobile application -- Booking an appointment -- Listing the appointments -- Configuring mobile application settings…”

Tabla de Contenidos: “…Harry WellerNEA: Groupon, OpowerDavid CowanBessemer Venture Partners: LinkedIn, Smule, Zoosk; Michael BirchBebo, Birthday Alarm; Mitchell KertzmanHummer Winblad Venture Partners; Scott SandellNEA: Salesforce, WebEx, Bloom Energy; Gus TaiTrinity Ventures: Blue Nile, Photobucket, Modulus, zulily, Trion Worlds; Steven DietzGRP Partners: DealerTrack, TrueCar, Bill Me Later, Koral, UGO Entertainment; Paul ScanlanMobiTV; Ann WinbladHummer Winblad Venture Partners: Hyperion, The Knot, Dean & Deluca, Net Perceptions; Jim GoetzSequoia Capital: AdMob…”

“…From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years). …”

Tabla de Contenidos: “…Chapter 5 Integration: Aligned Purpose + Value/s | Orchestration + Choreography | Circularity -- Alignment -- Purpose and Values -- Guiding Principles -- Value Goals -- Decision Rights -- Ways of Working -- Teaming Agreements -- Orchestration and Choreography -- The "Structure" of Management -- Orchestration -- Applying Orchestration to Human Resources -- Choreography -- Circularity -- Experience Circularity (Extend to Entice) -- Process Circularity (SUDA) -- Data Circularity -- Resource Circularity (Reuse, Recycle) -- Integration, Connection, and Alignment at Salesforce -- Chapter 6 Autonomy: AI | Learning | Identity -- Meanings of Autonomy -- Next-Generation Human Autonomy -- Next-Generation Technological Autonomy -- AI and Autonomy -- Identity and Autonomy -- Digital Identities -- Emergent Opportunities -- Tomorrow's Symbiotic Autonomy -- Chapter 7 Mobility: Flow | Mobile Technologies | Environments -- Flow in Action -- Open Road Tolling -- Just Walk Out Shopping -- Mobile Technology -- Flow at Work -- Chapter 8 Continuity: Process Flow | Circulation | Mindset and Language -- Process Flow -- Manufacturing -- Pharmaceuticals -- Health Care Providers: Virginia Mason Medical System -- Retail: Zara, Fast by Design -- Mobility and Continuity -- Agile and DevOps -- Beyond Development and Production -- The Continuous Mindset -- Living Systems and Circulation -- Flow Components -- Business Continuity Is Life -- The Language of Continuity -- Chapter 9 Shared Success: Experiences | Technologies | Business Models -- Boundless Experiences -- Boundless Technologies -- Boundless Business Models -- Chapter 10 Becoming Boundless: Mindset | Operating Model | Relationships -- Leadership Mindset -- Metaphors and Language -- The Boundless Operating Model -- Relationship Strategy -- Becoming Boundless -- Cost Versus Waste -- Productivity Versus Value…”

Tabla de Contenidos: “…7: Gender Diversity Isn't a Plus, It's a Business Imperative -- State of Diversity Today -- Economic Case for Gender Diversity -- Organizational Benefits of Gender Diversity -- Why We Are Drawn to the Familiar -- Employee Turnover -- Improve Access to Target Markets -- Enhance Reputation -- Men Benefit, Too -- Increase Innovation -- Unconscious Bias and Its Effects on Gender Diversity -- Strategies to Overcome Gender Bias -- How to Achieve Gender Diversity in Your Organization -- 8: Right Time, Right Moment, Right Channel -- Bridging Customer Service and Social -- Communities -- Call Centers Still Matter -- Customer Service Excellence, Not Case Management -- 9: Turning Data into Action -- The Challenge of Data -- Data Integration/Migration/Quality-A Salesforce Recap -- Data Silos/Democratization -- What You Can Do Now -- Mobile and IOT -- Executive Action -- 10: How Good Design Creates Seamless Experiences -- Design -- Simplicity -- Convergence of Data, Design, and Culture -- Power of Storytelling -- Mobile -- 11: Digital Marketing: Standing Out in the Sea of Sameness -- Marketing: Crash Course -- Importance of Brand -- The Customer Journey -- Marketing Campaigns (or, How You Structure and Measure Your Marketing Initiatives) -- Leveraging Technology -- Multichannel, Omnichannel, Universal -- Content Marketing -- Final Thoughts -- Notes -- Acknowledgments -- Index -- End User License Agreement…”

Tabla de Contenidos: “…Dimension One: Essential Characteristics Dimension Two: Service Models; Dimension Three: Deployment Models; Conclusion; Notes; Chapter 3: Deployment Models; Important Considerations; Public and Private Clouds; Examples of Cloud Computing; An IaaS Example: Netflix Moves to Amazon Web Services; A PaaS Example: Sopima Moves to Microsoft Azure; A SaaS Example: Dunkin' Donuts Uses Salesforce; Private Clouds in Context; Puma and Eucalyptus: A Private Cloud Solution; Hybrid Clouds; Zynga: A Hybrid Cloud Example; Community Clouds; Conclusion; Notes; Part 2: Cloud Economics…”

Tabla de Contenidos: “…5 Targeting: Cyclical Filtering to Choose Targets with High Likelihoods of SuccessJob Tasks; Job Potential; Location and Size; Rating; Technology; The Short List; Example Short List; 6 Initial Reconnaissance: Uncovering Seeds; Ethics; Continual Reassessment; Time Management; Google; Bing; Alternate Search Engines; Quick Reference; Filling in the Lists; Harvester; Filling in by Title; Market Visual; Jigsaw/SalesForce Data.com Connect; Hoover's; Threat Agent; Recon-ng; 7 Deeper Reconnaissance: Uncovering Hidden Data; Company Analysis; Determining Recent Finances; Analyzing the Present…”

“…In 2010, the list included among its finalists: SAS, Google, REI, Scripps Health, Hoar Construction, DreamWorks Animation, Zappos.com, Salesforce.com, Cisco, Marriott Interntional, American Express, Mayo Clinic, Microsoft. …”

Tabla de Contenidos: “…Promote diversity in leadership positions -- Case study: Salesforce -- Reflections -- Summary -- Chapter 7 Managers as coaches: Empowering your managers to coach your people -- Bill Campbell the trillion dollar coach -- Examples of businesses embracing the manager as coach concept -- Small to medium-sized businesses and coaching -- Actions -- #1. …”

Tabla de Contenidos: “…Other Conditions -- Other: Current user -- Organization: Custom Fields -- Actions -- Ticket-related actions -- Ticket: Status -- Ticket: Priority -- Ticket: Type -- Ticket: Group -- Ticket: Assignee -- Ticket: Satisfaction -- Ticket: Set tags -- Ticket: Add tags -- Ticket: Remove tags -- Ticket: Add CC -- Ticket: Custom Fields -- Requester- and organization-related actions -- Requester: Language -- Requester: Custom fields -- Organization: Custom fields -- Other actions -- Notifications: Email user -- Notifications: Email group -- Creating custom triggers -- Additional tips -- Naming and organizing triggers -- Testing triggers -- Automations in detail -- Default automations -- Close ticket 4 days after status is set to solved -- Request customer satisfaction rating -- Automation-specific conditions -- Creating custom automations -- Custom ticket views -- Service Level Agreements -- Summary -- Chapter 6: Integrating and Extending Zendesk -- Zendesk apps -- Zendesk Marketplace -- -- -- -- -- -- -- Zendesk Labs -- -- -- -- Channels -- Zendesk app locations -- Zendesk App examples -- Show Related Tickets app -- Iframe app -- Out of Office app -- Creating custom Zendesk apps -- Planning a custom app -- Installing the necessary tools -- Installing Ruby -- Installing Ruby in Windows -- Installing Ruby in Mac -- Installing the ZAT gem -- Creating app files -- Previewing our app -- Coding our app -- Uploading/installing our app -- JIRA integration -- Integration preparations -- Installing the integration -- JIRA server specifics -- Salesforce integration -- Integration requirements -- Installing the integration -- Viewing Salesforce data in Zendesk -- Adding more features -- Summary -- Chapter 7: Advanced Reporting and Insights via GoodData -- Reports in Zendesk -- Creating and exporting reports in Zendesk -- The Zendesk's reporting overview…”

“…Includes real-world stories and revealing anecdotes from CIOs and IT thought leaders from companies such as Disney, Dell, Shell Oil, Kimberly-Clark, Kaiser Permanente, Computer Associates, Boston Scientific, salesforce.com, General Motors, Pitney Bowes, IBM, Intel, Microsoft, SAS, Procter & Gamble, Ogilvy Worldwide, Scholastic, Stryker, Navistar and the U.S. …”

“…Why are companies like Salesforce, Whirlpool, and Cintas repeatedly recognized for their top sales performance? …”

Tabla de Contenidos: “…-- Machine Learning in Market Research -- Marketplace Segmentation -- Social Media Monitoring -- Competitive Analysis -- Raising Awareness -- Public Relations -- Direct Response -- Database Marketing -- Advertising -- Pay-per-Click (PPC) Search -- Search Optimization (aka Content Marketing) -- Social Media Engagement -- Social Snooping -- Socialbots -- Social Posting -- In Real Life -- The B2B World -- Lead Scoring -- Sales Management Advisory -- DIY-Some Models Are Useful -- Notes -- Chapter 5: Using AI to Persuade -- The In-Store Experience -- Shopping Assistance -- Restaurants -- Store Operations -- On the Phone -- The Onsite Experience-Web Analytics -- Landing Page Optimization -- A/B and Multivariate Testing -- Onsite User Experience -- Recommendation Engines -- Personalization -- Merchandising -- Pricing -- Market Basket Analysis -- Closing the Deal -- Remarketing -- E-mail Marketing -- Back to the Beginning: Attribution -- Notes -- Chapter 6: Using AI for Retention -- Growing Customer Expectations -- Retention and Churn -- Many Unhappy Returns -- Customer Sentiment -- Customer Service -- Call Center Support -- Bots -- Predictive Customer Service -- Notes -- Chapter 7: The AI Marketing Platform -- Supplemental AI -- Salesforce -- Adobe -- Marketing Tools from Scratch -- Communicating Insightsâ€"Narratives from Data -- Customer Journey Journal -- Recommender in Chief -- Build a Whole Website -- A Word about Watson -- Hey, Check This Out -- That Was Easy…”

Tabla de Contenidos: “…Microsoft Excel and Google Sheets functionalities to improve data quality and integrity -- Version control -- Collaboration tools -- Data validation -- Conditional formatting -- Summary -- Further reading -- Part 2: Pragmatic Solutions to Manage Financial Data Quality and Data Integrity -- Chapter 4: Understanding the Data Integrity Management Capabilities of Business Intelligence Tools -- Technical requirements -- Recognizing the importance of BI tools -- Exploring common data quality management capabilities of BI tools -- Data profiling -- Data cleansing -- Data validation -- Data lineage -- Data governance -- Reviewing the most popular BI tools and how to get started with them -- Microsoft Power BI -- Tableau by Salesforce -- Alteryx analytics cloud platform -- Summary -- Further reading -- Chapter 5: Using Business Intelligence Tools to Fix Data Integrity Issues -- Technical requirements -- Managing data integrity issues with BI tools -- Ensuring consistent data type formatting -- Data profiling features -- Column quality -- Column distribution -- Column profile -- Data cleansing methods -- Removing empty cells -- Removing duplicates -- Identifying data outliers -- Managing relationships in data models -- Dealing with large financial datasets using data validation -- Summary -- Further reading -- Chapter 6: Implementing Best Practices When Using Business Intelligence Tools -- Technical requirements -- Handling confusing date convention formats -- Using data visualization to identify data outliers -- Visualizing using a scatter chart -- Visualizing using a histogram -- Managing orphaned records -- Identifying orphaned records in Power BI -- Identifying orphaned records in Alteryx -- Summary -- Further reading -- Chapter 7: Detecting Fraudulent Transactions Affecting Financial Report Integrity -- Technical requirements…”