Materias: “…La Sale, Antoine de. Petit Jehan de Saintré…”

Tabla de Contenidos: “…Introducing Changes to Employee Benefits -- Including insurance and other benefits -- Health insurance -- Disability insurance -- Life insurance -- Dependent care programs -- Vacation -- Flexible hours -- Flexible benefit plans -- Seeing the real value in retirement plans -- Convincing employees that retirement plans matter -- Getting the most from your contributions as an employer -- Deciding whether to share equity -- Stock and stock options -- Employee Stock Ownership Plans (ESOP) -- Buy-sell agreements -- Bringing in New Talent -- Training: An Investment, Not an Expense -- Parting Company: Firing an Employee -- Designing Flexible Organization Charts -- Valuing Employee Manuals -- Characterizing Successful Employers -- Flexibility: The bending of rules -- Accountability: Where the buck doesn't get passed -- Follow-up: The more you do it, the less you need it -- Chapter 13 Keeping Your Customers Loyal -- Retaining Your Customer Base -- Getting it right the first time -- Continuing to offer more value -- Remembering that company policy is meant to be bent -- Learning from customer defections -- Examining the value of customer loyalty -- Tracking customer defections -- Recognizing and practicing customer service -- Customer service before the sale -- Customer service during the sale -- Customer service after the sale -- Dealing with Dissatisfied Customers -- Listen, listen, listen -- Develop a solution -- Expanding Your Customer Base -- Marketing defined -- Mastering the key elements of marketing -- Part 6 The Part of Tens -- Chapter 14 Ten (or So) Ways to Learn from the Experiences of Others -- Utilize Mentors -- Network with Peers -- Form a Board of Advisors -- Find a Partner -- Join a Trade Association -- Locate a Small Business Development Center -- Give SCORE a Try -- Tap into Small-Business Information -- Chapter 15 Ten Ongoing Tax Jobs…”

Materias:

Materias: “…Sales management…”