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2881Publicado 2006Materias:Libro electrónico
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2882
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2883
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2884
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2885
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2886
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2887Publicado 2014Tabla de Contenidos: “…Increased selling costsSummary; Pressures from customers; Affirmative reduction in number of suppliers; Rising importance of procurement; Changes in the procurement process; Impact of pressures on the firm; Small account management; Key, strategic and global account management; Conclusion; Drivers for key account management programmes; Introduction; Key account management; Benefits of key account management programmes; Internal and external driving forces for KAM programmes; Managing industrial sales complexity: A tentative framework; Research method…”
Libro electrónico -
2888Publicado 2016Materias:Libro electrónico
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2889Publicado 2010Materias:Libro electrónico
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2890
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2891
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2892Publicado 2011Materias:Libro electrónico
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2893Publicado 2012Materias:Libro electrónico
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2894Publicado 2010Tabla de Contenidos: “…Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics…”
Libro electrónico -
2895Publicado 2010Materias:Libro electrónico
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2896
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2897Publicado 2014Materias:Libro electrónico
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2898Publicado 2014Materias:Libro electrónico
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2899Publicado 2013Materias:Libro electrónico
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2900Publicado 2013Materias:Revista digital
