“…Linda Goodman and Michelle Helin are independent business consultants who have served as senior sales and marketing officers for Fortune 500 corporations within the hospitality, entertainment, and retail sectors. …”

Tabla de Contenidos: “…Cover -- Praise for Brilliant Selling -- Contents -- About the authors -- Acknowledgements -- How this book works -- Introduction -- Part 1 You -- The personality of a salesperson -- How beliefs and values impact sales success -- Performance and selling -- Continually improve through self-coaching -- Part 2 Process and planning -- The sales process as a tool for improvement -- Making the most of your time -- Planning for success -- Setting the right goals -- Managing sales information -- Part 3 Your power to influence -- Credibility and rapport - the foundations of effective influencing -- Managing your state - being confident whenever you want -- Asking the right questions -- Listening and learning -- Negotiating collaboratively -- Part 4 Understanding buyers and prospects -- How do you sell? …”

“…Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. …”

“…B2B sales professionals: resist mindless discounting, level the playing field against tough procurement organizations, and close the deal on your terms! …”

Tabla de Contenidos: “….; Chapter 1: Playing the Blame Game; The Dangers of Making Decisions Without the Right Data, Part I: A Prime Sales Example; The Dangers of Making Decisions Without the Right Data, Part II: Solving the Wrong Problem; The Dangers of Making Decisions Without the Right Data, Part III: Measuring Efficiency When What You Want Is Effectiveness; Management by Guesstimate…”

Tabla de Contenidos: “…Praise for Neuro-Sell; Contents; About the author; Foreword; Acknowledgements; Introduction; 1 The harsh reality facing sales professionals; 2 The background to neuroscience and how it applies to selling; 3 A guided tour of your customer's three brains; The reptilian (old) brain; The emotional (mid-)brain; The rational (new) brain; Mirror neurons; 4 The buying process and the buying brain; Go upstream!…”

Materias: “…Francesc, de Sales, sant, 1567-1622…”

“…Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies. …”

“…10 secrets for unlocking the sales potential of Facebook…”

Tabla de Contenidos: “…-- Rapport gets you everywhere -- The elegant language of sales -- Using frames to keep control -- Selling to groups -- The NLP sales process…”

“…Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. …”

“…For 40 years, Mack Hanan’s Consultative Selling has empowered countless sales professionals to reap maximum success, and the Eighth Edition is here to take them—and you—to the next level, with brand new sections on: Creating a two-tiered sales model to separate consultative sales from commodity sales • Building and using consultative databases for value propositions and proof of performance • Studying your customers’ cash flows to win proposals • Using consultative selling strategies on the Web • Coping with—and reversing—the inevitable “no” Consultative Selling is packed with new partnering strategies, cost/benefit analysis templates, detailed monetized value proposition models, outcome-based branding approaches, and powerful consulting tactics that will make your customers’ competition—and your own rivals—irrelevant…”

“…Eight sales strategies to defend your price and value…”

“…The grid for sales excellence…”

“…Forthcoming Sales…”

“…Sales & marketing…”