Tabla de Contenidos: “…CHAPTER 4 Distinguishing Good from Bad AnalyticsSECTION 3Actively Participating in AI -- and AnalyticsPREDICTIVE ANALYTICSCHAPTER 5 Anatomy of a Crystal BallCHAPTER 6 A Smarter Crystal BallCAUSAL -- ANALYTICSCHAPTER 7 Designing Your Data for Analytics:Experiments and Quasi-ExperimentsCHAPTER 8 -- Working with Data You Have Part 1:Using Opportunistic DataCHAPTER 9 Working with Data You Have Part -- 2:Learning from Natural ExperimentsMAKING DECISIONSCHAPTER 10 Optimizing and Scaling Your -- DecisionsSECTION 4Executing on AI and AnalyticsCHAPTER 11 Identifying Opportunities and Planning for -- AIACHAPTER 12 Understanding Barriers to SuccessCHAPTER 13 Organizing for SuccessSECTION 5Success Stories -- with AIASTORY 1 Allstate Builds Firmwide DSIQSTORY 2 Vanguard Builds an Ecosystem of Analytics -- ExcellenceSTORY 3 Canadian Tire Creates an EnterprisewideAnalytics SystemSTORY 4 Royal Caribbean Sets Sail for -- ContinuousAnalytics ImprovementSTORY 5 Accenture Builds Analytics Capability forCompetitive -- AdvantageAcknowledgmentsNotesIndex…”

“…Las presiones censoras del Gobierno chino o la cancelación de la publicidad del grupo ecologista Oceana 36 para evitar problemas con uno de sus inversores: la Royal Caribbean Cruise Lines. Solo tres ejemplos de como Google Corporation viola los principios de neutralidad y libertad de acceso y expresión en la Red para salvaguardar sus propios intereses. …”

“…He also frequently lectures about digital photography and teaches photography workshops aboard Royal Caribbean, Princess Cruise Lines, Celebrity Cruise Lines and Norwegian Cruise Lines ..…”