Tabla de Contenidos: “…-- Para una ciencia de las máquinas -- La espiritualidad del trabajo -- La fábrica, el trabajo, las máquinas -- Tres cartas a Albertine Thévenon -- Carta a Nicolas Lazarévitch -- Carta a Simone Gibert -- Carta a Boris Souvarine -- Diario de fábrica -- Un llamamiento a los obreros de Rosières -- Cartas a Victor Bernard -- Carta a Boris Souvarine a propósito de Jacques Lafitte -- Dos cartas a Jacques Lafitte -- La vida y la huelga de los obreros metalúrgicos -- Cartas a Auguste Detœuf -- La racionalización -- Experiencia de la vida de fábrica -- «Todo lo que se puede hacer provisionalmente...» -- Carta abierta a un sindicado -- Observaciones sobre las enseñanzas que sacar de los conflictos del Norte -- Principios de un proyecto para un régimen interior nuevo en las empresas industriales -- Meditaciones sobre un cadáver -- La condición obrera -- La clase obrera y el Estatuto del Trabajo -- A propósito del sindicalismo «único, apolítico, obligatorio» -- Condición primera de un trabajo no servil -- Anexos -- Anexo 1: Condición obrera y amenaza de guerra -- Anexo 2: «Este es mi ideal» -- Anexo 3: Albertine Thévenon: prólogo a la primera edición -- Datos biográficos -- Cronología del periodo del trabajo de fábrica -- Notas biográficas sobre los corresponsales de Simone Weil -- Glosario de términos técnicos -- Índice de nombres -- Índice de materias…”

Tabla de Contenidos: “…La España dramática ; 89) -- El secreto de la reina : zarzuela en tres actos / MM. de Rosier y de Leuven / música de Gaztambide, Hernando e Inzenga. - Madrid : Imp. que fue de Operarios a cargo de D. …”

Tabla de Contenidos: “…. - 1843. 2 vol. ; XVIII. Le Rosier. Suivi des Cerises. - 1843 ; XIX. Le Melon. …”

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Tabla de Contenidos: “…-- Marketing by numbers: tiny markets -- References -- Company case: Fitbit: riding the fitness wave to glory -- 4 Managing marketing information to gain customerinsights -- Chapter preview -- Learning outcomes -- Marketing information and customer insights -- Marketing information and today's 'big data' -- Managing marketing information -- Assessing marketing information needs -- Developing marketing information -- Internal data -- Competitive marketing intelligence -- Marketing research -- Defining the problem and research objectives -- Developing the research plan -- Gathering secondary data -- Primary data collection -- Implementing the research plan -- Interpreting and reporting the findings -- Analysing and using marketing information -- Customer relationship management (CRM) -- Big data and marketing analytics -- Distributing and using marketing information -- Other marketing information considerations -- Marketing research in small businesses and non-profit organisations -- International marketing research -- Public policy and ethics in marketing research -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussing the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: the trail you leave behind -- Marketing ethics: metadata -- Marketing by numbers: the value of information -- Video case: Nielsen -- References -- Company case: Holland & Barrett: choosing the good life! by Dr Eleri Rosier, Cardiff University -- 5 Consumer markets and buyer behaviour -- Chapter preview -- Learning outcomes -- Model of consumer behaviour -- Characteristics affecting consumer behaviour -- Cultural factors -- Social factors -- Personal factors -- Psychological factors -- Types of buying decision behaviour -- Complex buying behaviour -- Dissonance-reducing buying behaviour -- Habitual buying behaviour -- Variety-seeking buying behaviour -- The buyer decision process -- Need recognition -- Information search -- Evaluation of alternatives -- Purchase decision -- Post-purchase behaviour -- The buyer decision process for new products -- Stages in the adoption process -- Individual differences in innovativeness -- Influence of product characteristics on rate of adoption -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussion the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: digital influencer credibility -- Marketing ethics: ultimate water -- Marketing by numbers: evaluating alternatives -- Video case: IMG Worldwide -- References -- Company case: Porsche: guarding the old while bringing in the new -- 6 Business markets and business buyer behaviour -- Chapter preview -- Learning outcomes -- Business markets -- Market structure and demand -- Nature of the buying unit -- Types of decisions and the decision process -- Business buyer behaviour -- Major types of buying situations -- Participants in the business buying process -- Major influences on business buyers -- The business buying process -- Engaging business buyers with digital and social marketing -- E-procurement and online purchasing -- Business-to-business digital and social media marketing -- Institutional and government markets -- Institutional markets -- Government markets -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussing the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: e-procurement and mobile procurement -- Marketing ethics: commercial bribery -- Marketing by numbers: salespeople -- Video case: Eaton -- References -- Company case: Procter &amp -- Gamble: treating business customers as strategic partners -- Part 3 Designing a customer value-driven strategy and mix -- 7 Customer-driven marketing strategy: creating value for target customers -- Chapter preview -- Learning outcomes -- Customer-driven marketing strategy -- Market segmentation -- Segmenting consumer markets -- Segmenting business markets -- Segmenting international markets -- Requirements for effective segmentation -- Market targeting -- Evaluating market segments -- Selecting target market segments -- Differentiation and positioning -- Positioning maps -- Choosing a differentiation and positioning strategy -- Communicating and delivering the chosen position -- Learning outcomes review -- Navigating the key terms -- Discussion and critical thinking -- Discussing the concepts -- Critical-thinking exercises -- Mini-cases and applications -- Online, mobile and social media marketing: get your Groupon -- Marketing ethics: unrealistic bodies -- Marketing by numbers: USAA -- References -- Company case: Volvo cars -- 8 Products, services and brands: building customer value -- Chapter preview -- Learning outcomes -- What is a product? …”