“…This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. …”

Tabla de Contenidos: “…Neues Musem / David Chipperfield. Centro Universitario Rolex EPFL / SANAA-Kazuyo Sejima & Ryue Nishizawa. …”

Tabla de Contenidos: “…Courtyard at the Czech Technical University of Prague / Vyšehrad Atelier. Rolex Learning Center in Lausanne / SANAA…”

Tabla de Contenidos: “…JUNYA ISHIGAMICONCURSO TERMINAL DE FERRYS DE YOKOHAMA (1994); MUSEO MERCEDES BENZ (2002); CENTRO RÓLEX; Situación urbana; EVOLUCIÓN DE LOS PARQUES CONTINUOS; 5. …”

“…El inspector Salado y su ayudante Jaso acompañan al supersticioso juez Calvo a la inspección preliminar, que les depara una sorpresa: en su interior hay un varón con traje a medida y un Rolex de oro en la muñeca. Lo que parece una confusión de clasificación les introduce poco a poco en un macabro juego: una cadena de muertos, a cada cual más peculiar, que tienen en común la firma, en el certificado de defunción, de la doctora Paloma Padierna, joven internista en el Gregorio Marañón. …”

Tabla de Contenidos: “…Adaptable Similarity Search using Non-Relevant InformationSideway Value Algebra for Object-Relational Databases; Database Selection Using Actual Physical and Acquired Logical Collection Resources in a Massive Domain-specific Operational Environment; Session: Research 2 - XML Query Processing; Structural Function Inlining Technique for Structurally Recursive XML Queries; Efficient Algorithms for Processing XPath Queries; Incorporating XSL Processing into Database Engines; Optimizing View Queries in ROLEX to Support Navigable Result Trees; Session: Research 3 - Security and Privacy…”

Tabla de Contenidos: “…Conté: Shinro Ohtake: Naoshima Public Baths, Naoshima, Kagawa, Japan; OMA*AMO/Rem Koolhaas: Prada Transformer, Seoul, South Korea; OMA*AMO/Rem Koolhaas: CCTV Television Station and Headquarters, TVCC Television Cultural Center, Beijing, China; Paredes Pedrosa Arquitectos: La Olmeda Roman Villa, Pedrosa de la Vega, Palencia, Spain; Dominique Perrault: EWHA Womans University, Seoul, South Korea; Renzo Piano: Emilio and Annabianca Vedova Foundation, Venice, Italy; Plasma Studio: Flowing Gardens, Xi'an World Horticultural Fair 2011, Xi'an, China; Rudy Ricciotti: Villa Navarra, Le Muy, France; Peter Rich: Alexandra Heritage Center, Johannesburg, Gauteng, South Africa; Peter Rich: Mapungubwe Interpretation Center, Mapungubwe National Park, Limpopo, South Africa; Rotor: RDF181, Brussels, Belgium; Hiroshi Sambuichi: Miyajima Office, Hatsukaichi, Hiroshima, Japan; Sanaa/Kazuyo Sejima + Ryue Nishizawa: Serpentine Pavilion, Kensington Gardens, London, UK; Sanaa/Kazuyo Sejima + Ryue Nishizawa: Rolex Learning Center, EPFL, Lausanne, Switzerland; Germán del Sol: Termas Geométricas Hot Springs Complex, Coñaripe; Germán del Sol: Villarrica National Park, Los Lagos Region, Chile; Skidmore, Owings & Merrill: Burj Khalifa, Dubai, UAE; Splitterwerk: Frog Queen, Graz, Austria; Hiroshi Sugimoto: Izu Photo Museum, Nagaizumi, Shizuoka, Japan; Supersudaka: Kiltro House, Talca, Chile; Masaharu Takasaki: Tenchi House, Mono Cosmology, Nagoya, Japan; Yoshioka Tokujin: Swarovski Ginza, Tokyo, Japan; Yoshioka Tokujin: Waterfall, Tokyo, Japan; De Vylder Vinck Taillieu: Production Facilities for Les Ballets C de la B and LOD, Ghent, Belgium…”

Tabla de Contenidos: “…Conté volum 7: Banca dell’Occhio (Emilio Ambasz), p. 54; Saint Edward’s University (Alejandro Aravena), p. 64; Lusatian lakeland landmark (Architektur & landschaft), p. 70; The Yas hotel (Asymtote), p. 76; Sano clinic therapy square (Atelier-Den / Inahara Archi-lab), p. 82; UPENN weave bridge (Cecil Balmond), p. 88; Kielder observatory (Charles Barclay), p. 92; Marcus prize pavilion (Barkow leibinger architects), p. 98; Nordwesthaus (Baumschlager Eberle), p. 102; The Mountaing (BIG), p. 108; Former Arsenale La Maddalena ( Stefano Boeri), p. 116; Three Box House / Hanil Cement Information Center and Guesthouse ( Byoung-soo Cho), p. 122; Liège-Guillemins TGV Station ( Santiago Calatrava), p. 132; The Chronicles of Time (Giacomo Costa), p. 140; Underground (Rand Elliott), p. 146; Bubbletecture H (Shuhei Endo), p. 152; Bahnhof Pionen (Albert France-Lanord), p. 158; Eden Bio ( Edouard François), p. 164; Roof House (Terunobu Fujimori), p. 170; House H ( Sou Fujimoto), p. 176; Towards Paradise ( Gustafson Porter +Gustafson Guthrie Nichol), p. 182; Burnham Pavilion, JS Bach / Zaha Hadid Architects Music Hall (Zaha Hadid), p. 190; Munch Area (Herreros Arquitectos), p. 198; VitraHaus (Herzog &De Meuron), p. 202; Artfarm (HHF), p. 210; HEART: Hearning Museum of Contemporary Art, Knut Hamsun Center (Steven Holl), p. 216; Guangzhou TV and Sightseeing Tower (Information Based Architecture), p. 228; Princess Elisabeth Antarctica (International Polar Foundation), p. 232; Island House (Iroje KHM Architects), p. 244; Green houses (Junya Ishigami), p. 244; ZA-Koenji Public Theater (Toyo Ito), p. 250; The High Line (James Corner Field Operations/Diller Scofidio + Renfro), p. 256; Juvet Landscape Hotel (Jensen & Skodvin Architects), p. 262; Diaphanous Space (Kalhöfer-Korschildgen), p. 268; Church of the Holy Cross, Fiberline Factory ( KHR), p. 274; Top of Tyrol Mountain Platform (LAAC), p. 284; Hotel Aire en Bardenas (Emiliano López Mónica Rivera), p. 290; Blobwall and Toy Furniture (Greg Lynn Form), p. 296; Villa Chardonne (Made in Sàrl), p. 302; Delegation of the Ismaili Imamat (Fumihiko Maki), p. 308; 41 Cooper Square (Morphosis), p. 314; Gateway Art Tower (Eric Own Moss), p. 320; Walls in the Landscape (Susanne Nobis), p. 324; The Beacon of Amsterdam, The Ladies of the Lake (NOX), p. 330; Naoshima Public Baths (Shinro Ohtake), p. 338; Prada Transformer, CCTV Television Station and Headquarters (OMA*AMO/Rem Koolhaas), p. 344; La Olmeda Roman Villa (Paredes Pedrosa Arquitectos), p. 358; EWHA Womans University (Dominique Perrault), p. 364; Emilio and Annavianca Vedova Foundation (Renzo Piano), p. 372; Flowing Gardens (Plasma Studio), p. 378; Villa Navarra (Rudy Ricciotti), p. 384; Alexandra Heritage Center, Mapungubwe Interpretation Center (Peter Rich), p. 390; RDF181 (Rotor), p. 400; Miyajima Office (Hiroshi Sambuichi), p. 406; Serpentine Pavilion, Rolex Learning Center (Sanaa/Kazuyo Sejima + Ryue Nishizawa), p. 412; Termas Geométricas Hot Springs Complex, Villarrica National Park (Germán del Sol), p. 426; Burj Khalifa (Skidmore, Owings & Merrill), p. 432; Frog Queen (Splitterwerk), p. 438; Izu Photo Museum ( Hiroshi Sugimoto), p. 444; Kiltro House (Supersudaka), p. 450; Tenchi House ( Masaharu Takasaki), p. 456; Swarovski Ginza, Waterfall (Yoshioka Tokujin), p. 462; Production Facilities for Les Ballets C de la B and LOD (de Vylder Vinck Taillieu), p. 470.…”

“…It features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain…”

“…All this came before he started consulting for NASA's Goddard Space Flight Center, and NOAA's famous Mauna Loa Observatory, and earning the prestigious Rolex Award. This intimate portrait of a self-made scientist shares a revelatory look inside the scientific community, and tells the story of a lifelong learner who stood by his convictions even when pressured by the establishment to get in line with conventional wisdom. …”