Tabla de Contenidos: “…PROFILE: Yanling Wang, Assistant Professor of Design at the College of Architecture, Design, Art and Planning (DAAP), University of Cincinnati -- PROFILE: Huiming Tong, Dean of the College of Design, Guangzhou Academy of Fine Art and Vice Chairman of the Guangdong Industrial Design Association -- PROFILE: Lu Youzhong Lu, Chairman of VEP Design Associates and Founder/Chief Designer of Banmoo, Shanghai -- PROFILE: Fan Zhang, Industrial Designer at Mercedes-Benz, Germany -- PROFILE: Tom Chuan Shi, Industrial Designer in China -- 7 CURIOSITY: Looking Under the Rock -- PROFILE: Kenneth Hirst, Principal of Hirst Pacific in New York, New York -- 8 ENTREPRENEURSHIP: it Is Personal, and It's Not Just Business -- PROFILE: Keith Stevenson and Mark Hampshire, Principals of Absolute Zero Degrees in London, England, and Merryl Catlow -- 9 PERSUASION: Black Can Be White -- Roses Can Be Blue -- PROFILE: Barry Kessel, Chief Executive Officer of RTC Relationship Marketing in Washington, D.C. -- 10 CHAMPION MENTALITY: Winning, Even When You Lose -- PROFILE: Stan Smith, Former Professional Tennis Player and Tennis Events Entrepreneur -- 11 RIGHT-BRAINED THINKING: Come to Think of It -- PROFILE: Jerry Kathman, President and Chief Executive Officer of LPK in Cincinnati, Ohio -- 12 CREATIVITY: Developing Ideas They Can See and Feel -- PROFILE: Gerald Glover, Principal of TwoBelowZero in London, England -- CHAPTER SIX: Where do We Go from here? …”