Tabla de Contenidos: “…CONCEPTOS PUBLICITARIOS BÁSICOS -- CONCEPTOS PREVIOS -- TIPOS DE COSTOS PUBLICITARIOS -- MÉTRICAS DE COSTES -- MÉTRICAS DE EFICACIA -- CÓMO CALCULAR LA INVERSIÓN PUBLICITARIA QUE NECESITO -- FACTORES QUE INFLUYEN EN EL PRECIO DE LOS ANUNCIOS -- EL COSTE MEDIO POR CPC, CPM, CPA Y CTR -- ¿CÓMO DEBEMOS AJUSTAR NUESTRO PRESUPUESTO? -- CÓMO CALCULAR EL ROAS -- 4. CÓMO DEFINIR AL CLIENTE IDEAL DE UN PRODUCTO O SERVICIO -- BUYER PERSONA -- ESTADÍSTICAS DE LA AUDIENCIA -- ANALIZAR LOS ANUNCIOS DE LA COMPETENCIA -- 5. …”

Tabla de Contenidos: “…. -- Chapter 23: Divide and Conquer -- SOCIAL MEDIA TAKES A COMMUNITY EFFORT -- DECENTRALIZATION AND CENTRALIZATION: ASSEMBLING AND CONDUCTING AN ORCHESTRA -- THE SOCIETY AND CULTURE OF BUSINESS -- MEETING OF THE MINDS: CONSENSUS AD IDEM -- OUTSIDE THE INSIDE: ESTABLISHING AN INSIDER PROGRAM -- EXAMPLE: NEW MEDIA BOARD OF ADVISORS -- EXAMPLE: INTERNAL TASK FORCE -- EXAMPLE: ORGANIZATIONAL TRANSFORMATION -- NEW ROLES AND RESPONSIBILITIES IN THE ERA OF EMERGING MEDIA -- NOTES -- Chapter 24: A Tale of Two Cities -- WEB 2.0 AND THE EVOLUTION OF CRM 2.0 -- TWITTER AND SOCIAL NETWORKS USHER IN A NEW ERA OF RELATIONSHIPS -- WHEN THE S IN SCRM STANDS FOR SELF-SERVING -- VENDOR RELATIONSHIP MANAGEMENT (VRM) -- THE VALUE OF SOCIAL CUSTOMERS -- VRM + SCRM = SRM -- NO BRAND IS AN ISLAND -- SOCIAL BUSINESS TAKES A HUMAN TOUCH -- NO, REALLY -- SOCIAL SCIENCE IS THE CENTER OF SOCIAL BUSINESS -- NOTES -- Chapter 25: We Earn the Relationships We Deserve -- EARNING THE THREE FS: FRIENDS, FANS, AND FOLLOWERS -- #HASHTAGS -- HASHTAGS: A PROACTIVE APPROACH -- OFFERS AND SPECIALS -- PAY PER TWEET -- NOTES -- Chapter 26: The New Media Scorecard -- THE DISPARITY BETWEEN SOCIAL MEDIA ADOPTION AND MEASUREMENT -- ROA: RETURN ON ACRONYMS -- THE ESSENTIAL GUIDE TO SOCIAL MEDIA: RESOURCES-PERSONNEL AND BUDGETS -- THE SOCIAL BAROMETER -- START WITH THE RESULTS, THEN WORK BACKWARD: DEFINING GOALS AND OBJECTIVES -- AUTHORITY: THE ABILITY TO GALVANIZE ACTION AND QUANTIFY IT -- THE CS OF MEASURING ACTION THROUGH COST -- THE ENGAGEMENT PHASE -- SHARE OF VOICE AND SHARE OF CONVERSATION -- COMPARATIVE DATA ANALYSIS -- NOTES -- Conclusion -- YOU ARE MORE INFLUENTIAL THAN YOU MAY REALIZE -- Appendix: 30-Day Listening Report -- Glossary…”

Tabla de Contenidos: “…Hatamleh -- Botany, Nutritional Value, Phytochemical Composition and Biological Activities of Quinoa -- Reprinted from: Plants 2021, 10, 2258, doi:10.3390/plants10112258 197 -- Miguel Garc ́ıa-Parra, Diego Roa-Acosta, V ́ıctor Garc ́ıa-Londo ̃no, Brigitte Moreno-Medina -- and Jes ́us Bravo-Gomez -- Structural Characterization and Antioxidant Capacity of Quinoa Cultivars Using Techniques of -- FT-MIR and UHPLC/ESI-Orbitrap MS Spectroscopy -- Reprinted from: Plants 2021, 10, 2159, doi:10.3390/plants10102159 215 -- Sara Granado-Rodr ́ıguez, Susana Vilari ̃no-Rodr ́ıguez, Isaac Maestro-Gait ́an, Javier Mat ́ıas, -- Mar ́ıa Jos ́e Rodr ́ıguez and Patricia Calvo et al. -- Genotype-Dependent Variation of Nutritional Quality-Related Traits in Quinoa Seeds -- Reprinted from: Plants 2021, 10, 2128, doi:10.3390/plants10102128 231 -- Giovanni Beccari, Mara Quaglia, Francesco Tini, Euro Pannacci and Lorenzo Covarelli -- Phytopathological Threats Associated with Quinoa (Chenopodium quinoa Willd.) …”

Tabla de Contenidos: “…15.2.2.2 La rentabilidad del activo (ROA) -- 15.2.2.3 La rentabilidad sobre el capital invertido(ROIC) -- 15.2.2.4 El valor económico agregado (EVA) -- 15.3 Análisis de la autofinanciación -- 15.3.1 La autofinanciación -- 15.3.2 La autofinanciación de las inversiones -- 15.3.4 La rentabilidad por dividendo -- 15.3.3 El pay-out -- 16. …”

Tabla de Contenidos: “…Theories and Concepts -- 1 Perspectives on value and valuation -- 1.1 Introduction -- 1.2 Application of valuation -- 1.3 Approaches to valuation -- 1.4 Steps in value creation -- 1.5 Value drivers -- 1.6 Empirical evidence on value drivers -- 1.7 Strategic models of valuation -- 1.8 Stock price maximization -- 1.8.1 Shareholder value and wealth creation -- 1.8.2 Value drivers for shareholder wealth creation -- 1.8.3 Measures of shareholder value creation -- 1.8.3.1 Economic value -- 1.8.3.2 Equity spread -- 1.8.3.3 Implied value -- 1.8.3.4 Cash flow return on investment (CFROI) -- 1.8.4 Measures of shareholder wealth creation -- 1.8.5 Hybrid wealth creation measure -- 1.8.5.1 Market value added (MVA) -- 1.9 Linkage between strategic management and shareholder value -- 1.9.1 Value-based management -- 1.9.2 Significance of shared value -- 1.9.3 Intangibles -- 1.9.4 Valuation of intangibles -- 1.9.4.1 Market approach -- 1.9.4.2 Cost approach -- 1.9.4.3 Income method -- 1.9.4.4 Calculated intangible value (CIV) -- 1.9.5 Brand value -- 1.9.6 Brand valuation -- 1.10 Challenges in valuing intangibles -- 1.11 Innovation and value creation -- 1.12 Review of research studies on usage of valuation methods -- 1.13 Challenges for valuation -- 1.14 Review on theories of valuation -- 1.15 Most valuable companies -- Appendix: Financial statement analysis -- Sources and uses of cash -- Cash flow identity -- Measures of cash flow -- Common size statements -- Common base year statements -- Ratio analysis -- Short-term solvency or liquidity measures -- Current ratio -- Quick or acid test ratio -- Absolute liquid or cash ratio -- Profitability measures -- Net profit margin -- Return on assets (ROA) -- Return on capital employed (ROCE) -- Return on equity (ROE)…”

“…Han sido seleccionados dos centenares y medio de poemas, firmados por más de un centenar de escritores, entre los que se encuentran poetas tan significativos para la historia de la literatura escrita en español como Rubén Darío, Gabriela Mistral, Juana de Ibarbourou, César Vallejo, Amado Nervo, Leopoldo Marechal, Miguel Ángel Asturias, Jorge Luis Borges, José Lezama Lima, Pablo Antonio Cuadra, Cintio Vitier, Augusto Roa Bastos, Francisco Luis Bernárdez, Atahualpa Yupandqui... …”

Accés Lliure

“…You will come across patterns for Service-Oriented Architecture (SOA), Event-Driven Architecture (EDA), Resource-Oriented Architecture (ROA), big data analytics architecture, and Microservices Architecture (MSA). …”