Tabla de Contenidos: “…""Chapter 7 Innovation and internal marketing""""Chapter 8 Knowledge management, learning and internal marketing""; ""Section III: Internal Marketing Case Studies""; ""Case Study 1 Atlantic Richfield Company: using internal marketing to implement change""; ""Case Study 2 Aydlotte & Cartwright Inc.: reward and recognize your employees""; ""Case Study 3 Barclays Card Services (BCS): getting employees to live the brand""; ""Case Study 4 Barnardoâ€?…”