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  1. 1381
    Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales
    por Deshpandé, Rohit
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  2. 1382
    Stuck in the past : why managers persist with new product failures
    por Biyalagorsky, Eyal
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  3. 1383
    A crossfunctional approach to evaluating multiple line extensions for assembled products
    por Ramdas, Kamalini
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  4. 1384
    Slotting allowances and fees : schools of thought and the views of practicing managers
    por Bloom, Paul N.
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  5. 1385
    Manufacturing and distribution supply chain management : alliances and competition
    por Weng, Z. Kevin
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  6. 1386
    Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
    por Edell, Julie A.
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  7. 1387
    Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
    por Park, C. Whan
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  8. 1388
    The world according to E : E-Commerce and E-Customers
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  9. 1389
    The role of package color in consumer purchase consideration and choice
    por Garber, Lawrence L.
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  10. 1390
    Consumer generalization of nutrient content claims in advertising
    por Andrews, J. Craig
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  11. 1391
    Learning about markets
    por Day, George S.
    Publicado 1991
    “…Report / Marketing Science Institute…”
    Libro
  12. 1392
    Retail patronage behavior
    por Pessemier, Edgar A., 1922-
    Publicado 1980
    “…Report / Marketing Science Institute…”
    Libro
  13. 1393
    Backward framing through memory reconstruction
    por Braun, Kathryn A.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  14. 1394
    The birth, life and death of a cross-functional new product design team
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  15. 1395
    The incumbent's curse? : incumbency, size, and radical product innovation
    por Chandy, Rajesh K.
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  16. 1396
    A model-based approach for planning and developing a family of technology-based products
    por Krishnan, Vish
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  17. 1397
    Customerization : the next revolution in mass customization
    por Wind, Jerry
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  18. 1398
    Advertising effects : a taxonomy and review of concepts, methods and results from the academic literature
    por Vakratsas, Demetrios
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  19. 1399
    Use and usability : business-focused market research
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  20. 1400
    Conditions conducive to the effective use of marketing research in the corporation
    por Luck, David J.
    Publicado 1981
    “…Report / Marketing Science Institute…”
    Libro

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