Priorities for research in strategic marketing

por Day, George S.
Publicado 1983

Sustained spending and persistent response a new look at long-term marketing profitability

por Dekimpe, Marnik G.
Publicado 1997

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

por Grewal, Dhruv
Publicado 1996

USER a scale to measure use of market research

por Menon, Anil
Publicado 1994

European approaches to lifelong lear[n]ing trends in industry practices and industry-university cooperation in adult education and training

por Otala, Leenamaija
Publicado 1992

A conceptual framework for understanding e-service quality implications for future research and managerial practice

por Zeithaml, Valarie A.
Publicado 2000

Getting returns from service quality is the conventional wisdom wrong?

por Rust, Roland T.
Publicado 2000

Examining the impact of destructive acts in marketing channel relationships

por Hibbard, Jonathan D.
Publicado 2001

Marketing, corporate social initiatives and the bottom line

Publicado 2001

Managing customer-initiated contacts with manufacturers the impact on share of category requirements and word-of-mouth behavior

por Bowman, Douglas
Publicado 2001

Valuing customers

por Gupta, Sunil, 1958-
Publicado 2001

Marketing to and serving customers through the Internet

Publicado 2001

Flexible decomposition of price promotion effects using store-level scanner data

por Heerde, Harald J. van
Publicado 2002

Customer relationship management strategies and company-wide implementation

Publicado 2002

A study of attitudes to factory work

Publicado 1956

Organizational team learning for really new product development

por Lynn, Gary S.
Publicado 1997

The impact of marketing policy on promotional price elasticities and baseline sales

por Zenor, Michael J., 1959-
Publicado 1998

A dynamic model of customers' usage of services usage as an antecedent and consequence of satisfaction

por Bolton, Ruth N.
Publicado 1998

Using conjoint analysis to help design product platforms

por Moore, William L. 1946-
Publicado 1998

New but not improved factors that affect the development of meaningful line extensions

por Andrews, Jonlee
Publicado 1998