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  1. 1341
    The changing role of marketing in the corporation
    por Webster, Frederick Elmer, 1937-
    Publicado 1991
    “…Report / Marketing Science Institute…”
    Libro
  2. 1342
    Information search style and business performance in dynamic and stable environments : an exploratory study
    por Slater, Stanley F.
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  3. 1343
    The long-term impact of promotion and advertising on consumer brand choice
    por Mela, Carl F.
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  4. 1344
    Beyond advertising and publicity : the domain of hybrid messages
    por Balasubramanian, Siva K.
    Publicado 1991
    “…Report / Marketing Science Institute…”
    Libro
  5. 1345
    Market signaling and competitive bluffing : an empirical study
    por Eliashberg, Jehoshua
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  6. 1346
    Perceiving competitive reactions : the value of accuracy (and paranoia)
    por Clark, Bruce H.
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  7. 1347
    The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms : a contingency perspective
    por Song, X. Michael
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  8. 1348
    Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits?
    por Phelps, Joseph
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  9. 1349
    Implementing global account management in multinational corporations
    por Arnold, David, 1955-
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  10. 1350
    A linkage model of corporate new ventures
    por Sharma, Anurag
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  11. 1351
    Capabilities for forging customer relationships
    por Day, George S.
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  12. 1352
    Marketing metrics
    por Debruyne, Marion
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  13. 1353
    Building corporate brands : an exploratory study
    por Biehal, Gabriel J.
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  14. 1354
    Winners and losers in the e-commerce shakeout
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  15. 1355
    Global innovation of new products and services
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  16. 1356
    From density to destiny : using spatial analysis for early prediction of new product success
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  17. 1357
    Customer expectations management and optimal firm behavior for new products
    por Kopalle, Praveen K.
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  18. 1358
    Referral infomediaries
    por Chen, Yuxin
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  19. 1359
    Effects of nationality on global strategy in major American, European and Japanese multinationals companies
    por Yip, George S.
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  20. 1360
    Expert Meeting on Information Systems in Culture : proceedings : 2-4 september, 1990, Zagreb, Yugoslavia
    Publicado 1990
    “…Reports-Studies = Rapports-Etudes / UNESCO…”
    Libro

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