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  1. 1321
    Brands, brand managers, and the management of brands : where to next?
    por Berthon, Pierre R.
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  2. 1322
    Will it ever fly? : Modeling the takeoff of really new consumer durables
    por Golder, Peter Newman
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  3. 1323
    Field experiments with uni- and multi-inventory adaptive survey designs for Likert-type data
    por Singh, Jagdip
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  4. 1324
    Market orientation and business performance : an analysis of panel data
    por Narver, John C.
    Publicado 1993
    “…Report / Marketing Science Institute…”
    Libro
  5. 1325
    Superior customer value and business performance : the strong evidence for a market-driven culture
    por Slater, Stanley F.
    Publicado 1992
    “…Report / Marketing Science Institute…”
    Libro
  6. 1326
    The effects of national culture on organizational responses to the marketing concept
    por Nakata, Cheryl
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  7. 1327
    Does pioneering advantage exist? : a cross-national comparative study
    por Song, X. Michael
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  8. 1328
    Information support for new product development teams
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  9. 1329
    Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries
    por Sarin, Shikhar
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  10. 1330
    Performance productivity and quality of frontline employees in service organizations
    por Singh, Jagdip
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  11. 1331
    Consumer participation in mailing lists : a field experiment
    por Milne, George R.
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  12. 1332
    Designing recognizable logos
    por Henderson, Pamela W.
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  13. 1333
    Relationships between providers and users of market research : the role of personal trust
    por Moorman, Christine
    Publicado 1993
    “…Report / Marketing Science Institute…”
    Libro
  14. 1334
    Strategic market analysis : top-down and bottom-up approaches
    por Day, George S.
    Publicado 1980
    “…Report / Marketing Science Institute…”
    Libro
  15. 1335
    The effect of price, brand name and store name on buyers' perceptions of product quality : an integrative review
    por Rao, Akshay
    Publicado 1989
    “…Report / Marketing Science Institute…”
    Libro
  16. 1336
    Economic consequences of providing quality and customer satisfaction
    por Anderson, Eugene W.
    Publicado 1993
    “…Report / Marketing Science Institute…”
    Libro
  17. 1337
    The relationship between advertising and promotion in brand strategy
    por Strang, Roger A.
    Publicado 1975
    “…Report / Marketing Science Institute…”
    Libro
  18. 1338
    Making more effective use of market information
    Publicado 1989
    “…Report / Marketing Science Institute…”
    Libro
  19. 1339
    The changing world of marketing
    Publicado 1992
    “…Report / Marketing Science Institute…”
    Libro
  20. 1340
    Organizing to become market-driven
    Publicado 1990
    “…Report / Marketing Science Institute…”
    Libro

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