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  1. 1281
    B2B e-commerce
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  2. 1282
    Measuring consumer willingness to pay at the point of purchase
    por Wertenbroch, Klaus
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  3. 1283
    Driving customer equity : linking customer lifetime value to strategic marketing decisions
    por Rust, Roland T.
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  4. 1284
    Competitive reactions and modes of competitive reasoning : downplaying the unpredictable?
    por Urbany, Joel E.
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  5. 1285
    Factors affecting the labour market participation of older workers
    Publicado 2003
    “…Research Report…”
    Libro
  6. 1286
    Industrial market segmentation : a nested approach
    por Bonoma, Thomas V.
    Publicado 1983
    “…Report / Marketing Science Institute…”
    Libro
  7. 1287
    Brand alliances as information about unobservable product quality
    por Rao, Akshay
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  8. 1288
    What makes consumers pay more for national brands than for store brands : image or quality?
    por Sethuraman, Raj
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  9. 1289
    Industrial buying behavior
    por Bonoma, Thomas V.
    Publicado 1977
    “…Report / Marketing Science Institute…”
    Libro
  10. 1290
    Relationships between changes in industrial advertising and promotion expenditures and changes in market share
    por Farris, Paul W.
    Publicado 1976
    “…Report / Marketing Science Institute…”
    Libro
  11. 1291
    Cross-functional product development teams and the innovativeness of new consumer products
    por Sethi, Rajesh
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  12. 1292
    Consumer trust, value and loyalty in relational exchanges
    por Sirdeshmukh, Deepak
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  13. 1293
    A hard and a soft look at building strong brands
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  14. 1294
    Bilingual consumers and the Web : moderators of language effects in website navigation
    por Luna, David
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  15. 1295
    You are where you shop : channel associations and the drivers of cross-channel variation in shopping behavior
    por Inman, J. Jeffrey
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  16. 1296
    The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
    por Heerde, Harald J. van
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  17. 1297
    The international takeoff of new products : the role of economics, culture, and country innovativeness
    por Tellis, Gerard J., 1950-
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  18. 1298
    Why store brand penetration varies by retailer
    por Dhar, Sanjay K.
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  19. 1299
    Competitive responses to external market information flows : the case of the nutrition labeling and education act
    por Moorman, Christine
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  20. 1300
    Seeing the voice of the customer : the Zaltman Metaphor Elicitation Technique
    por Zaltman, Gerald
    Publicado 1993
    “…Report / Marketing Science Institute…”
    Libro

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