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  1. 1261
    Pioneer brand advantage in Japan and the United States
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  2. 1262
    The use of market research : an exploratory study of manager and researcher perspectives
    por Zaltman, Gerald
    Publicado 1980
    “…Report / Marketing Science Institute…”
    Libro
  3. 1263
    Erosion and variability in brand loyalty
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  4. 1264
    Consider uncertainty and implementation in evaluating market information systems
    por Maltz, Elliot
    Publicado 1994
    “…Report / Marketing Science Institute…”
    Libro
  5. 1265
    Programa de la Unesco para el desarrollo cultural : presentación de las actividades realizadas desde 1960
    por Moulinier, Pierre
    Publicado 1990
    “…Reports-Studies = Rapports-Etudes / UNESCO…”
    Libro
  6. 1266
    Antecedents and consequences of marketing managers' conflict-handling behaviors : a five-country comparative study and strategic implications
    por Song, X. Michael
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  7. 1267
    A model of customer satisfaction with service encounters involving failure and recovery
    por Smith, Amy K.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  8. 1268
    Trust and concern in consumers' perceptions of marketing information management practices
    por Milne, George R.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  9. 1269
    Organizational capacities for sustained product innovation
    por Dougherty, Deborah
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  10. 1270
    From decision support to decision automation : a 2020 vision
    por Bucklin, Randolph E.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  11. 1271
    Management control of product development projects
    por Bonner, Joseph
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  12. 1272
    Where the rubber meets the road : a model of in-store consumer decision making
    por Inman, J. Jeffrey
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  13. 1273
    Becoming more market oriented : an exploratory study of the programmatic and market-back approaches
    por Narver, John C.
    Publicado 1991
    “…Report / Marketing Science Institute…”
    Libro
  14. 1274
    Relationship learning with key customers
    por Selnes, Fred
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  15. 1275
    Success in high technology markets : is marketing capability critical?
    por Dutta, Shantanu
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  16. 1276
    The nature and determinants of customer expectations of service
    por Zeithaml, Valarie A.
    Publicado 1991
    “…Report / Marketing Science Institute…”
    Libro
  17. 1277
    A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan
    por Papadopoulos, Nicolas
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  18. 1278
    The strategic role of the salesperson in established buyer-seller relationship
    por Biong, Harald
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  19. 1279
    Collecting and using market and marketing knowledge
    por Debruyne, Marion
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  20. 1280
    Tigers and dragons : profiling high performance Asian firms
    por Deshpandé, Rohit
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro

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