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  1. 1241
    What is the true value of a lost customer?
    por Hogan, John E.
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  2. 1242
    Are customer information systems worth it? : results from B2B services
    por Zahay, Debra L.
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  3. 1243
    Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis
    por Mizik, Natalie
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  4. 1244
    What will the future bring? : dominance, technology expectations, and radical innovation
    por Chandy, Rajesh K.
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  5. 1245
    Towards a system for monitoring brand health from store scanner data
    por Bhattacharya, C. B.
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  6. 1246
    Global branding
    por Sousa, Pedro
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  7. 1247
    Total market orientation, business performance and innovation
    por Narver, John C.
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  8. 1248
    What to say when : advertising appeals in evolving markets
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  9. 1249
    Consumption symbols as carriers of culture : a study of Japanese, Spanish and North American brand personality dimensions
    por Aaker, Jennifer Lynn
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  10. 1250
    Metrics to value R&D : an annotated bibliography
    por Hauser, John R.
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  11. 1251
    The market evolution and sales take-off of product innovations
    por Agarwal, Rajshree
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  12. 1252
    Measuring marketing productivity : linking marketing to financial returns
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  13. 1253
    The social capital of the top marketing team, inter-firm market learning capability and business performance : a test of a mediating model
    por Atuahene-Gima, Kwaku
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  14. 1254
    Achieving strategic advantages in buyer-supplier relationships
    por Jap, Sandy D.
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  15. 1255
    Company advertising with a social dimension
    por Drumwright, Minette E.
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  16. 1256
    Deriving joint space maps of bundle compositions and market segments : an application to new product options
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  17. 1257
    Corporate culture, customer orientation and innovativeness in Japanes firms : a quadrad analysis
    por Deshpandé, Rohit
    Publicado 1992
    “…Report / Marketing Science Institute…”
    Libro
  18. 1258
    The influence of market orientation on channel relationships : a dyadic examination
    por Siguaw, Judy A.
    Publicado 1993
    “…Report / Marketing Science Institute…”
    Libro
  19. 1259
    Marketing industrial services in Japan and the United States : it's not just who you know
    por Money, R. Bruce
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro
  20. 1260
    LAPD : estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition
    por Abe, Makoto
    Publicado 1996
    “…Report / Marketing Science Institute…”
    Libro

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