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  1. 1221
    Customer profitability in a supply chain
    por Niraj, Rakesh
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  2. 1222
    Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
    por Kokkinaki, Flora
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  3. 1223
    When do purchase intentions predict sales?
    por Morwitz, Vicki G.
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  4. 1224
    Point-of-purchase promotions that sell more units
    por Wansink, Brian
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  5. 1225
    The ownership effect in consumer responses to brand line stretches
    por Kirmani, Amna
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  6. 1226
    Organizing for radical product innovation
    por Chandy, Rajesh K.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  7. 1227
    A business perspective on database marketing and consumer privacy practices
    por Milne, George R.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  8. 1228
    Divide and prosper : effects of partitioned prices on consumers' price recall and demand
    por Morwitz, Vicki G.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  9. 1229
    Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
    por Henderson, Geraldine R.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  10. 1230
    Electronic shopping for wine : how search costs affect consumer price sensitivity, satisfaction with merchandise, and retention
    por Lynch, John G.
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  11. 1231
    The primacy of the idea itself as a predictor of new product success
    por Goldenberg, Jacob
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  12. 1232
    Improving advertising budgeting : insights from the MAX Program of Managing Advertising Expenditures for Financial Performance : conference report of the MAX Conference, November 19-20, 1998, New York City
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  13. 1233
    The short- and long-run category demand effects of price promotions
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  14. 1234
    Communicating with industrial customers : a conference summary
    por Mohr, Jakki J.
    Publicado 1989
    “…Report / Marketing Science Institute…”
    Libro
  15. 1235
    Justifying profitable pricing
    por Urbany, Joel E.
    Publicado 2000
    “…Report / Marketing Science Institute…”
    Libro
  16. 1236
    Building customer-based brand equity : a blueprint for creating strong brands
    por Keller, Kevin Lane, 1956-
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  17. 1237
    Capturing evolving visit behavior in clickstream data
    por Moe, Wendy
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  18. 1238
    The impact of business objectives and the time horizon of performance evaluation on pricing behavior
    por Keil, Sev K.
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  19. 1239
    .comQ : dimensionalizing, measuring, and predicting quality of the e-tail experience
    por Wolfinbarger, Mary
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  20. 1240
    Assessing when increased media weight helps sales of real-world brands
    por MacInnis, Deborah J.
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro

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