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  1. 1201
    Prelaunch forecasting of new automobiles : models and implementation
    por Urban, Glen L.
    Publicado 1989
    “…Report / Marketing Science Institute…”
    Libro
  2. 1202
    The use of developmental and evaluative market research
    por Zaltman, Gerald
    Publicado 1989
    “…Report / Marketing Science Institute…”
    Libro
  3. 1203
    Consumer knowledge of normal prices : an exploratory study and framework
    por Urbany, Joel E.
    Publicado 1990
    “…Report / Marketing Science Institute…”
    Libro
  4. 1204
    Measuring social values : a multi-item adaptation to the list of values (MILOV)
    por Herche, Joel
    Publicado 1994
    “…Report / Marketing Science Institute…”
    Libro
  5. 1205
    Tears, cheers and fears : the role of emotions in advertising
    Publicado 1991
    “…Report / Marketing Science Institute…”
    Libro
  6. 1206
    Pricing process as a capability : a case study
    por Dutta, Shantanu
    Publicado 2001
    “…Report / Marketing Science Institute…”
    Libro
  7. 1207
    Superiority in customer relationship management : consequences for competitive advantage and performance
    por Day, George S.
    Publicado 2002
    “…Report / Marketing Science Institute…”
    Libro
  8. 1208
    A different game : really new products, evolving markets, and responsive organizations
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  9. 1209
    Research, development, and engineering metrics
    por Hauser, John R.
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  10. 1210
    Asymmetric quality tier competition : an alternative explanation
    por Sivakumar, K.
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  11. 1211
    Walking the tightrope : improvisation and information use in new product development
    por Moorman, Christine
    Publicado 1995
    “…Report / Marketing Science Institute…”
    Libro
  12. 1212
    Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
    por Keller, Kevin Lane, 1956-
    Publicado 1997
    “…Report / Marketing Science Institute…”
    Libro
  13. 1213
    Organizational buying contexts and the procurement process
    por Bunn, Michele D.
    Publicado 1993
    “…Report / Marketing Science Institute…”
    Libro
  14. 1214
    Bargain hunting or star gazing? : how consumers choose mutual funds
    por Wilcox, Ronald T.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  15. 1215
    Implementing the marketing concept one employee at a time : pinpointing beliefs about customer focus as a lever for organizational renewal
    por Allen, Chris T.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  16. 1216
    Managerial identification of competitors
    por Clark, Bruce H.
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  17. 1217
    Managing advertising and promotion for long-run profitability
    por Jedidi, Kamel
    Publicado 1998
    “…Report / Marketing Science Institute…”
    Libro
  18. 1218
    Decomposing the effects of direct TV advertising : which ad works, when, where, and how often?
    por Tellis, Gerard J., 1950-
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  19. 1219
    HEC Symposium on Advances in Choice Theory
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro
  20. 1220
    Price-matching refund policies as signals of store price image
    por Srivastava, Joydeep
    Publicado 1999
    “…Report / Marketing Science Institute…”
    Libro

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