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“…Con este estudio de caso realizado sobre la empresa Red Bull, la autora ha querido destacar la importancia de la gestión interna en el éxito de las empresas. …”
Acceso previa autorización

Tabla de Contenidos: “…Intro -- ÍNDICE -- INTRODUCCIÓN -- ANÍS DEL MONO -- APPLE -- ATARI -- BACARDÍ -- BIC -- BMW -- BOMBAY SAPPHIRE -- BOSCH -- BP -- CAFÉ DE COLOMBIA -- CAIXABANK -- CAMEL -- CHUPA CHUPS -- CITROËN -- CONTINENTAL -- ENI -- FERRARI -- FRUIT OF THE LOOM -- GOODYEAR -- GOOGLE -- GUINNESS -- HEINEKEN -- HERMÈS -- JOHNNIE WALKER -- KELLOGG'S -- LACOSTE -- LAMBORGHINI -- LONGINES -- MAZDA -- MERCEDES-BENZ -- MICHELIN -- MITSUBISHI -- MONTBLANC -- NBA -- NIKE -- OSBORNE -- PACHA -- PLAYBOY -- QUIKSILVER -- RED BULL -- ROLEX -- SHELL -- STARBUCKS -- SUBARU -- THE NORTH FACE -- THE ROLLING STONES -- TÍO PEPE -- TOBLERONE -- UNILEVER -- YAMAHA -- CRÉDITOS DE LAS IMÁGENES…”

Tabla de Contenidos: “…Cover -- Copyright -- Acknowledgments -- Figures -- Introduction Seduction, Resistance, and Redemption: 8220;Turning Turk8221; and the Embodiment of Christian Faith -- Chapter 1 Dangerous Fellowship: Universal Faith and its Bodily Limits in The Comedy of Errors and Othello -- Chapter 2 Recycled Models: Catholic Martyrdom and Embodied Resistance to Conversion in The Virgin Martyr and Other Red Bull Plays -- Chapter 3 Engendering Faith: Sexual Defilement and Spiritual Redemption in The Renegado -- Chapter 4 8220;Reforming8221; the Knights of Malta: Male Chastity and Temperance in Five Early Modern Plays -- Epilogue Turning Miscegenation into Tragicomedy (Or Not): Robert Greenes Orlando Furioso -- Notes -- Index…”
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“…Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes…”

“…How to create products that are truly iconic--and create conversation everywhere they go. The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. …”

Recurso relacionado

Tabla de Contenidos: “…How brand journalism gives Red Bull wings 8. Using social media channels for brand journalism 9. …”

“…Presentación del editor: "To be brilliant, you have to be irrational. Why is Red Bull so popular – even though everyone hates the taste? …”

Tabla de Contenidos: “…Aplicaciones profesionales -- 5. Caso de éxito: Red Bull -- 6. Resumen -- Capítulo 5 Los grupos -- 1. …”

Tabla de Contenidos: “…Cover -- Contents -- About the author -- Publisher's acknowledgements -- Introduction -- Top 10 do's and don'ts of strategy development -- Chapter 1: Identifying key segments -- Using it: IBM -- Chapter 2: Setting long-term goals -- Using it: Virgin Galactic -- Chapter 3: Setting SMART objective -- Using it: the BBC -- Chapter 4: Core ideology (Collins and Porras) -- Using it: Sony -- Chapter 5: The HOOF approach to demand forecasting (Evans) -- Using it: Apps -- Chapter 6: The five forces (Porter) -- Using it: Blockbuster -- Chapter 7: Rating competitive position -- Using it: Samuel Adams -- Chapter 8: The resource and capability strengths/ importance matrix (Grant) -- Using it: Virgin Group -- Chapter 9: The value chain (Porter) -- Using it: Zara -- Chapter 10: The product/market matrix (Ansoff) -- Using it: Virgin Cola -- Chapter 11: The attractiveness/advantage matrix (GE/McKinsey) -- Using it: Extramural Ltd -- Chapter 12: The growth/share matrix (BCG) -- Using it: Extramural Ltd -- Chapter 13: Three generic strategies (Porter) -- Using it: Southwest Airlines -- Chapter 14: The experience curve (BCG) -- Using it: New energy technologies -- Chapter 15: Blue ocean strategy (Kim and Mauborgne) -- Using it: Cirque du Soleil -- Chapter 16: Optimising the corporate portfolio -- Using it: Extramural Ltd -- Chapter 17: Creating value through mergers, acquisitions and alliances -- Using it: Lloyds Banking Group -- Chapter 18: Creating parenting value (Goold, Campbell and Alexander) -- Using it: Energy companies and their mineral subsidiaries -- Chapter 19: Core competences (Hamel and Prahalad) -- Using it: Red Bull -- Chapter 20: Deliberate and emergent strategy (Mintzberg) -- Using it: Facebook -- Chapter 21: Profit from the core (Zook) -- Using it: Marvel Entertainment -- Chapter 22: Disruptive technologies (Christensen)…”

Tabla de Contenidos: “…Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, modern trade and Arabia Two Arabia Two and the balance between tradition and modernity Chapter 6 Tapping into the Arab women market Arab women have money to spend Educated women are reshaping the Arab market The Arab woman as a consumer Inside and outside: The dual identities of Arab women Tapping into the Arab beauty market The Arab woman as wife and mother The veil doesn't hide the Arab woman's mind Arab women as business leaders Arab women are reshaping the region on their own terms Chapter 7 Tapping into the Arab technology market The spread of Internet use opens up new paths to consumers The rise of social media Tapping into Arab e-commerce Using technology to recapture a Golden Age On the go: The market for mobile phones Building the high-tech industry in Jordan The technological Arab spring Chapter 8 Tapping into the Arab media and entertainment market Television advertising in the Arab world Arab cinema and film Dancing in the desert: Music in the Arab world Art in the Arab world Books and bookstores The birth of an Arab superhero Chapter 9 Tapping into the Arab diaspora Linking the diaspora to the Arab world Remittances constitute a critical piece of many Arab economies Tapping into the Arab diaspora The Arab diaspora has made a name for itself Tapping into opportunities around the world You can go home again The diaspora is bringing different worlds together Part III Conclusion Rebranding the Arab World Yalla Arabia! …”

Tabla de Contenidos: “…Ganadores de premios: mejores apps y mejores campaA~"as"; "5. Red Bull: mA~¡s allA~¡ de la comunicaciA~3n de producto"; "6. …”
Enlace del recurso

Tabla de Contenidos: “…. / Peru Cañada Omagogeascoa ; 131 Viviendas Protegidas / zigzag arquitectura ; 4 Bungalows / Estudio Arquitectura Hago ; Acciones Urbanas en Poligono Sur / eP (espacio elevado al público) ; Reforma apartamento Juan / vora arquitectura ; Ático para unos coleccionistas / Clavel Arquitectos ; Auditorio y Palacio de Congresos / Estudio Barozzi Veiga ; Azoteas Colectivas / encajes urbanos ; Can Tòfol i n'Aina / Ted'A arquitectes ; Centro de día y actividades comunitarias / Flexoarquitectura ; Centro de Servicios Sociales / dosmasunoarquitectos ; Chiquitectos / Almudena de Benito Alonso ; 30 viviendas plurifamiliares / Narch ; Escaparate Horizontal / Serrano + Baquero ; Floating / Maio ; Oh Verde Todopoderoso / Beatriz Ramo - STAR strategies + architecture ; Red Bull Music Academy / Langarita-Navarro Arquitectos ; Rehabilitación del edificio Potxonea / Os3 Arkitektura ; Spanish Dream / Cadelasverdes ; Sueños y polvo / Ángel Martínez García-Posada -- URV…”
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