“…Storytelling ist f|r Marketingabteilungen ein wesentliches Fundament in der Kundenkommunikation |ber alte und neue Kañle wie PR, Content Marketing und Social Media. Marken wie Red Bull, Apple, Coca-Cola, Dove oder airbnb sind heutzutage in aller Munde, wenn es um Brand Storytelling geht. …”

“…Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership Storytelling als Basis für modernes Content Marketing Wirkung und Erzählformate guter Geschichten Zahlreiche anschauliche Beispiele und praktische Checklisten zur Ideenfindung Storytelling ist für Marketingabteilungen das neue Fundament in der Kundenkommunikation über alte und neue Kanäle wie PR, Content Marketing und Social Media. Marken wie Red Bull, Apple, Coca-Cola, Dove oder airbnb sind heutzutage in aller Munde, wenn es um Brand Storytelling geht. …”

Tabla de Contenidos: “…Conté "Reconversión y reutilización": Museo de las Peregrinaciones y de la Ciudad en Santiago de Compostela / Manuel Gallego Jorreto ; Restauración y rehabilitación del recinto de carreras del Hipódromo de la Zarzuela de Madrid, Fase I / Junquera Arquitectos SLP ; Medialab/Prado, Madrid / Langarita-Navarro arquitectos ; Cineteca Matadero Madrid / Churtichaga+Quadra-Salcedo Arquitectos ; Nueva Biblioteca Hertziana, Max-Planck Institut, Roma / Juan Navarro Baldeweg ; Centro de arte contemporáneo La Conservera, Ceutí / Enrique Nieto, Fernando de Retes ; Sede de la Fundación Parque Científico de Murcia, Adecuación y reforma de los Edificios T y D en el enclave de El Espinardo / Fernando de Retes Aparicio ; Red Bull Music Academy, Nave de Música Matadero Madrid / Langarita-Navarro Arquitectos ; Escuela de hostelería en antiguo matadero, Medina Sidonia / María González y Juanjo López de la Cruz, Sol89 ; Reforma y adecuación de vivienda y estudio en Barcelona / Anna Puigjaner, Guillermo López ; Apartamento Juan / vora arquitectura ; Reforma de vivienda unifamiliar en Matamorisca / Jesús Castillo Oli ; Reforma del cementerio municipal, Garrigoles / Xavier Vilagran Casanovas - Cristina Lloret Serra -- URV…”

“…He shows how publications as diverse as BuzzFeed, Forbes , Cosmopolitan , and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others…”

“…His clients include Apple, Nike, Nikon, Red Bull, and Adobe. See his work and read his popular blog at www.michaelclarkphoto.com…”

“…Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company…”

“…From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. …”

“…You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. …”

“…Amb motiu de mostrar la proposta de gestió de canvis i les millores que aquesta suposarà, es presentarà un cas pràctic específic de l'esdeveniment Red Bull® Flugtag®, sent aquest esdeveniment el projecte base sobre el qual es realitza aquest treball. …”
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