Tabla de Contenidos: “…Cover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Preface; Introduction; 1 Adolescent Suicide: An Overview of the Epidemiology; 2 Risk and Predisposing Factors in Adolescent Suicide; 3 Emotional Problems and Adolescent Suicide; 4 Adolescent Suicide: Cognitive Variables; ADOLESCENT RISK-TAKING; A MODEL OF SUICIDE AND RISK-TAKING; AN EVALUATION OF THE S/RT MODEL; IMPLICATIONS FOR TREATMENT; References; Index…”

Tabla de Contenidos: “…Cover -- Contents -- Acknowledgments -- Introduction -- P★rt 1 The Marketing Playbook: Marketing Operations are Your Foundation -- Chapter 1 Transactional Versus Relationship Marketing Model -- Designing a Business Operations Model Built for Revenue -- Management: Reinforcing and Defining Roles -- Creating Connection Across Departments: Custodians of the Brand -- Chapter 2 Consumer Affinity: Making Fans of Your Customers -- Creating Fans -- The Rings of Fan Avidity -- Promotions that Move People Through the Rings -- Promotions for Different Ps -- Final Thoughts -- Chapter 3 Building Revenue-Generating Extensions -- The Three-Tier Customer Model -- Initial Efforts: How Building a New Stadium Revolutionized our Marketing -- Revenue-Generating Extensions -- Making it Your Own -- Final Thoughts -- P★rt 2 Relationship Architecture: Building Remarkable Business Relationships -- Chapter 4 Delivers -- D: Dedication -- E: Energy -- L: Loyalty -- I: Invest -- V: Vision -- E: Engage and Entertain -- R: Responsibility -- S: Sacrifice -- Relationship Architecture Is A Discipline -- Chapter 5 The Ten Commandments of Relationship Building -- The Art of the Icebreaker -- The Ten Commandments of Organizing a Business Relationship -- Chapter 6 Creating Memorable Moments -- Memorable Moments -- The Bow -- Groups: Exponentially Magnified Relationships -- Your Network, not Your Net Worth -- P★rt 3 The Revenue Game: Converting Relationships into Revenue -- Chapter 7 Build, Don'T Sell -- Stop Selling -- Forgoing the Short-Term Sale -- Always Be Creating -- Seven Deadly Sins of Sales and Marketing -- Chapter 8 Revenue Generation: The New Business Funnel -- The Nine Steps of the New Business Funnel -- Creating and Generating -- Chapter 9 Don'T Spike The Ball on the Five-Yard Line -- The Five Factors of Drive -- Sometimes You Just Have to Suck it up…”