Tabla de Contenidos: “…/ Jane Johnston & Anne Wallace -- Studying role conceptions in the digital age: A critical appraisal / Folker Hanusch & Sandra Banjac -- Who am I? perceptions of digital journalists' professional identity / Tim P. …”

“…It features fifteen studies on the guiding principles, perception patterns, and communication forms that have taken root in society since the fifteenth century through the practices of translation and are still of defining importance today. …”

Tabla de Contenidos: “…Carbon and road pricing -- Carbon pricing weakens induced demand but the effect is limited and may be reduced in the long-term -- Road pricing has a stronger effect on weakening induced demand but this is still not enough to reverse it -- Carbon and road pricing do not reduce an over-dimensioned stock of car-purposed road capacity -- Carbon and road pricing may reinforce the perception of climate action being unjust -- Road space reallocation and street redesign -- Road space reallocation "breaks" a link in the car-dependent system and leads to a new system structure -- Road space reallocation addresses the over dimensioned stock of car-purposed capacity -- Road space reallocation may facilitate a change in mental models -- Mainstreaming on-demand shared services -- Mainstreaming on-demand shared services contribute to changing the structure of the system -- Mainstreaming on-demand shared services can reduce the vehicle stock and increase the effectiveness of electrification efforts -- Communication efforts -- Communication efforts can increase feasibility for implementing other transformative policies -- Reducing the "stock" of car-centric communication is as important as increasing communication promoting sustainable modes -- References -- Notes -- 4 Redesign -- 4.1. …”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright -- Credits -- Foreword -- About the Author -- About the Reviewer -- www.PacktPub.com -- Customer Feedback -- Dedication -- Table of Contents -- Preface -- Chapter 1: Setting Up the SAS® Software Environment -- What does SAS do? -- What is your perception of SAS? -- Let's get started with your free version of SAS -- History of SAS interfaces -- SAS Studio web-based GUI -- Describing the rest of SAS Studio -- SAS Studio section - Server Files and Folders -- SAS Studio section - Tasks and Utilities -- SAS Studio section - Snippets -- SAS Studio section - Libraries -- SAS Studio section - File Shortcuts -- SAS programming language -- First SAS data step program -- First use of a SAS PROC -- Saving a SAS program -- Creating a new SAS program -- The AUTOEXEC file -- Visual Programmer versus SAS Programmer -- What's in the SAS® University Edition? …”

Tabla de Contenidos: “…La spécificité de l'ordre humain dans la pensée criticiste : les arguments de Kant et de Fichte -- La position criticiste au regard de l'éthologie -- L'imagination créatrice comme dimension spécifique de l'humanité : rupture et indétermination -- Chapitre 8 - La construction des mondes animaux et du monde humain selon Jacob von Uexküll -- L'animal : un sujet dans son monde ? -- Perception et action : le cercle fonctionnel -- Le plan de la nature : point et contrepoint -- La double illusion d'un monde unique et d'un monde humain en surplomb -- Le comportement comme relation dialectique au monde -- Conclusion -- Chapitre 9 - La morale au royaume des animaux : rechercher une éthique animale, est-ce naturaliser la morale ? …”

Tabla de Contenidos: “…Self-Interest Versus Altruism -- Emotions as Motives -- The Role of Empathy -- The Role of Values -- Modeling Donor Behavior -- Attention -- Perception -- Emotion -- Knowledge And Memory -- Types of Memory -- Storing Memories -- Accessing Memory -- Attitudes -- Expectancy-Value Model -- Appraisal-Based Model -- Means-End Chain Theory -- Changing Attitudes -- Donor Decision Making -- Evaluation of Utility -- Mental Accounting -- Donation Efficiency -- Feedback -- Alternative Models -- Summary -- Discussion Questions -- References -- Chapter 5 Social Influences On Giving -- Objectives -- Introduction -- A Social Giving Model -- Societal Environment -- Social Environment -- Social Influence -- Social Networks -- Social Identity -- New Thinking on Identity -- Using Identity: A Practical Example -- How can we use this information? …”

“…Their rapid emergence can make the understanding and therefore the perception of these new technologies difficult. This book aims to contribute to a better understanding of the new electricity generation technologies by addressing a diverse audie…”

“…Butis this deluge of content really working to shift perception,change behavior, or sell products? The truth is, only 5% ofpeople say that social media has a profound effect on theirpurchasing decisions. …”

“…Integrated with HTML5, SVG and mobile design methodologies, you can bring sites into the third dimension to change the perception and appreciation generated in your audience. …”

Tabla de Contenidos: “…Truce -- The Influence of Temporal and Subsequent Conditions on Category Durability -- Discussion -- References -- Forging Consensus: An Integrated View of How Categories Shape the Perception of Organizational Identity -- Introduction -- Theory and Hypotheses -- The Typicality Judgment Approach -- The Categorization as a Theoretical Tool Approach -- Empirical Setting: The International Corporate Law Market -- Data and Method -- Dependent Variables -- Identity Consensus -- Change in Identity Consensus Level -- Independent Variable -- Control Variables -- Analysis -- Results -- Discussion -- Implications for the Understanding of Categories in Markets -- Implications for Identity Research -- References -- Opportunity, Status, and Similarity: Exploring the Varied Antecedents and Outcomes of Category Spanning Innovation -- Theoretical Foundations and Hypotheses -- Category-Level Influences on Spanning -- Category System Level Influences on Spanning -- Interactions across Levels -- Data and Method -- Data and Data Sources -- Variable Definitions -- Dependent Variables -- Independent Variables -- Control Variables -- Analytic Method -- Results -- Discussion and Implications -- Notes -- References -- About the Authors…”

Tabla de Contenidos: “…Step 3: collect the information -- Step 4: analyse the information -- Step 5: present the findings -- Step 6: make the decision -- Overcoming barriers to the use of marketing research -- Forecasting and demand measurement -- The measures of market demand -- Estimating current demand -- Estimating future demand -- Chapter 7 Analysing consumer markets -- The study of consumer behaviour -- Culture -- Social groups -- The individual consumer -- The interaction between dimensions -- Key psychological processes -- Motivation: Freud, Maslow, Herzberg -- Perception -- Learning -- Memory -- Perspectives on consumer behaviour -- The behaviourist perspective -- The information-processing perspective -- The emotional perspective -- The cultural perspective -- A multi-perspective approach -- The buying decision process: the five-stage model -- Problem recognition -- Information search -- Evaluation of alternatives -- Purchase decision -- Post-purchase behaviour -- Other theories of consumer decision making -- Level of consumer involvement -- Behavioural decision theory and behavioural economics -- Decision heuristics -- Framing -- Mental accounting -- Profiling consumer product buying and usage behaviour -- Chapter 8 Analysing business markets -- What is organisational buying? …”

Tabla de Contenidos: “…The Challenge of Digital Technology to Literature -- Symbiotic Relationship of Literature and Science and Technology -- 2.3 The Inner Connection and Mutual Shaping of Literature and Technology -- The Inner Connection Between Literature and Science and Technology -- The Aestheticization of Technology and Technicization of Literature and Art -- 3 Literature Writing in the Hi-Tech Era -- 3.1 The Revolutionary Impacts of High Technology on Literature Writing -- Refreshing the Understanding of the World -- Creating Novel Aesthetic Experiences -- Stimulating Novel Literary Imagination -- Innovative Literary Styles and Structures -- 3.2 The "Thought" and "Poetry" of Literature Writing in the Hi-Tech Era -- Literature's Warning Against Science and Technology -- Poetic Dwelling in an Age of High Technology -- 4 The Study of Reading in the Internet Age -- 4.1 The Characteristics of Internet Reading -- Convenience of Reading -- Multidimensionality of Perception -- Immediacy and Interactivity of Criticism -- 4.2 The Symptoms of Internet Reading -- Labyrinth of Fragmentation -- Reading and Forgetting -- Weakening of Deep Thinking -- 4.3 The Reading Strategies of the Chinese Form -- Emphasis on Reader Autonomy -- The Call for Excellent Texts -- References -- 7 Literature and Capital in a Market Economy -- 1 Marx's View on Capital -- 1.1 Marx's Concept of Capital -- Capital and Money -- Attributes of Capital -- Capital and Its Internal Contradictions -- 1.2 Marx's View on Literature and Art and Capital -- Capital Provides the Material Basis and Conditions for the Progress of Literature and Art -- The Hostility Between Capital and Literature and Art -- The Aesthetic Character of Artistic Production in the Capitalist Mode of Production -- 2 Capital and Contemporary Literary Activities -- 2.1 The Expansion of the Concept of Capital…”

“…Des chercheurs venus de sept pays des rives de la Méditerranée occidentale (Algérie, Espagne, France, Italie, Maroc, Tunisie et Royaume-Uni) examinent les relations complexes, à la fois étroites et distanciées, liant l’homme à l’animal, suivant trois grands thèmes : la rencontre de l’homme et de l’animal, par le langage et la perception de la « sauvagerie » ; l’animal utile, d’abord chassé et consommé, puis domestiqué et exploité pour l’alimentation, l’habillement, l’éclairage, le transport, etc…”

Tabla de Contenidos: “…A Mathematical Model for Prevention -- Primary Versus Secondary Prevention -- Behavioral Versus Biomedical Approaches -- REDUCING EXPOSURE AND TRANSMISSION -- Individual Factors -- Sexual and Other Behaviors -- Perception of Risk -- Link Between Perceived Risk and Protective Behaviors -- Personal Skills -- Behavioral Methods -- Theoretical Approaches to STD and HIV Risk Reduction -- Individual-Focused Interventions -- Community-Based Interventions -- School-Based Interventions -- Mass Media Interventions -- Other Methods -- Prophylaxis -- Condoms -- Other Contraceptives and Dual Protection -- Partner Notification and Treatment -- Screening -- REDUCING DURATION OF INFECTION -- Early Diagnosis and Treatment -- Diagnostic Tests for STDs -- Culturing -- Microscopy -- Antibody Detection Tests -- Antigen Detection Tests -- Tests Based on Genetic Markers -- Treatment for STDs -- Barriers to Diagnosis and Effective Treatment -- CONCLUSIONS -- REFERENCES -- 5 Current STD-Related Services -- CLINICAL SERVICES -- Health Care Professionals and Prevention Activities -- Dedicated Public STD Clinics -- Persons Served -- Services Provided -- Effectiveness -- Federal Role -- Community-Based Clinics -- School- and University-Based Settings -- Private Sector Settings -- Managed Care Organizations and Other Health Plans -- Growing Role of Managed Care -- Effect of Managed Care on STD Prevention -- Services and Programs of Managed Care Organizations -- Government Initiatives Related to managed Care and STDs -- NATIONAL SURVEILLANCE AND INFORMATION SYSTEMS -- National Notifiable Disease Reporting -- Limitations of the Reporting System -- Surveillance and Public STD Programs -- Other Surveillance Systems -- Health Behavior Surveys -- Measuring and Evaluating Program Effectiveness -- Data Management, Utilization, and Limitations -- Information Systems Development…”

Tabla de Contenidos: “…The Zone of Tolerance -- Determinants of the Maximum Service Level -- Determinants of the Minimum Service Level -- Determinants of the Maximum and Minimum Service Levels -- Service Perception -- Consumer Purchase Decision Process -- Problem Identification and Definition -- Information Search -- Evaluation of Service Alternatives -- Service Purchase and Consumption -- Post-purchase Evaluation -- Summary -- Key Terms -- Brief Questions -- Essay Questions -- Assignments -- References -- Chapter 6: Marketing Information System and Research -- Introduction -- Marketing Information System: A Definition -- Sources of Marketing Information -- Internal Information Sources -- External Information Sources -- MIS Begins and Ends with the Information User -- Identifying and Assessing Information Needs -- Collecting Information -- Marketing Research -- Information Technology and Marketing Information System -- Marketing Research Application and Importance -- Marketing Research Organizations -- The Marketing Research Process -- Defining the Problem -- Selecting the Sources of Information and Data-collection Methods -- Online Marketing Research -- Designing the Questionnaire -- Selecting the Sample -- Collecting the Data -- Analysing and Interpreting the Data -- Preparing and Presenting the Research Report -- Information Analysis and Distribution -- Summary -- Key Terms -- Brief Questions -- Essay Questions -- Assignments -- References -- Chapter 7: Services Strategy -- Introduction -- The Process of Strategic Planning -- The Steps in Strategic Planning -- Selecting the Right Strategy is the Success Key -- A Market-oriented Service Strategy -- The Strategic Management Trap -- The Service-oriented Approach -- A Service-oriented Organization Structure -- The Service Triangle -- The Services Marketing Mix -- Strategy Implementation…”

Tabla de Contenidos: “…Understanding that AI can't eliminate safety issues -- Chapter 7 Using AI to Address Medical Needs -- Implementing Portable Patient Monitoring -- Wearing helpful monitors -- Relying on critical wearable monitors -- Using movable monitors -- Making Humans More Capable -- Using games for therapy -- Considering the use of exoskeletons -- Addressing a Range of Physical Abilities -- Considering the software-based solutions -- Relying on hardware augmentation -- Seeing AI in prosthetics -- Completing Analysis in New Ways -- Relying on Telepresence -- Defining telepresence -- Considering examples of telepresence -- Understanding telepresence limitations -- Devising New Surgical Techniques -- Making surgical suggestions -- Assisting a surgeon -- Replacing the surgeon with monitoring -- Performing Tasks Using Automation -- Working with medical records -- Predicting the future -- Making procedures safer -- Creating better medications -- Combining Robots and Medical Professionals -- Chapter 8 Relying on AI to Improve Human Interaction -- Developing New Ways to Communicate -- Creating new alphabets -- Working with emoji and other meaningful graphics -- Automating language translation -- Incorporating body language -- Exchanging Ideas -- Creating connections -- Augmenting communication -- Defining trends -- Using Multimedia -- Embellishing Human Sensory Perception -- Shifting data spectrum -- Augmenting human senses -- Part 3 Working with Software-Based AI Applications -- Chapter 9 Performing Data Analysis for AI -- Defining Data Analysis -- Understanding why analysis is important -- Reconsidering the value of data -- Defining Machine Learning -- Understanding how machine learning works -- Understanding the benefits of machine learning -- Being useful -- being mundane -- Specifying the limits of machine learning -- Considering How to Learn from Data…”

Tabla de Contenidos: “…5.6 Summary -- References -- Chapter 6 Sustainable Mental Health Services for Rural Schools -- 6.1 Introduction -- 6.1.1 Mental Health of Rural Adolescents is Worrying -- 6.1.2 The Shortage of Rural Mental Health Resources -- 6.1.3 Sustainable Mental Health Service Model -- 6.2 Mental Health Screening -- 6.2.1 Description of Mental Health General Screening and Special Screening -- 6.2.2 Service Pattern of Mental Health Screening -- 6.2.3 Case Study of Conducting Mental Health General Screening in Rural Areas -- 6.3 Multimodal Observation -- 6.3.1 Unique Functions of Multimodal Observation -- 6.3.2 How to Observe Mental Status with a "Wristband" -- 6.4 Intervention -- 6.4.1 Group Counseling -- 6.4.2 Self-Adapted Mental Course Design System -- 6.5 Apply Advanced Technologies in Rural Schools -- 6.5.1 Improve Traditional Mental Screening with Advanced Intelligent Techniques -- 6.5.2 Future Implications of Multimodal Tools in Mental Health -- 6.5.3 Implement Psychological Intervention by Telepsychology -- References -- Chapter 7 Smart Building -- 7.1 Introduction to Smart Building -- 7.1.1 Definition of Smart Building -- 7.1.2 Features of Smart Buildings -- 7.1.3 Development of Smart Buildings -- 7.2 Toward a More Perceptive Smart Building -- 7.2.1 Overview -- 7.2.2 A Solution to Multisource Sensing Data Fusion for Smart Building -- 7.2.3 Leveraging the Perception in Real Time -- 7.3 National Speed Skating Oval: A Case Study -- 7.3.1 Overview -- 7.3.2 Multisensory Data Collection and Storage -- 7.3.3 Devices Monitoring and Visualization -- 7.3.4 Improvements on Ice State and Energy Predicting -- 7.3.5 Regulation Strategy for Ice-Making and Cooling System -- 7.4 Discussion on Smart Home for Rural Areas -- References -- Chapter 8 Natural and Emotional Interaction Techniques with AI for Smart Services -- 8.1 Introduction…”

Tabla de Contenidos: “…Inventory Demand through Waiting Lines and Queuing Systems -- Waiting Is a Universal Phenomenon -- Managing Waiting Lines -- Different Queue Configurations -- Virtual Waits -- Queuing Systems Can Be Tailored to Market Segments -- Customer Perceptions of Waiting Time -- The Psychology of Waiting Time -- Inventory Demand through Reservations Systems -- Reservations Strategies Should Focus on Yield -- Create Alternative Use for Otherwise Wasted Capacity -- 10. …”

Tabla de Contenidos: “…Intelligent routing and case management for efficient support -- The mechanics of intelligent routing -- Enhanced efficiency with AI algorithms -- Case management and automated resolution -- Predictive analysis in case prioritization -- Integration with CRM systems -- Real-time adjustments for peak efficiency -- Challenges in implementation -- Real-world examples of AI-driven customer service enhancements -- Example 1 - Global bank incorporates AI for efficient customer query handling -- Example 2 - E-commerce platform utilizes AI for personalized customer support -- Example 3 - Telecom giant implements AI for streamlined case management -- Summary -- Questions -- Answers -- Chapter 5: Marketing Optimization with Dynamics 365 AI -- AI-driven customer segmentation and campaign targeting -- Advanced customer segmentation -- Machine learning and predictive analytics -- Personalization at scale -- Real-time campaign adjustments -- Seamless omnichannel marketing integration -- Ethical considerations in data handling -- Personalized recommendations and cross-selling opportunities -- Advanced personalization techniques -- Deep learning for enhanced customer insights -- Real-time recommendation engines -- Cross-selling strategies powered by AI -- Omnichannel personalization -- Utilizing customer feedback for continuous improvement -- Data-driven insights for marketing campaigns -- Ethical and responsible AI practices -- Social media sentiment analysis and brand perception insights -- Harnessing social media data -- Sentiment analysis and emotional intelligence -- Real-time brand perception tracking -- Predictive analytics for proactive brand management -- Incorporating customer feedback into strategy -- Case study - Retail brand leverages social sentiment analysis -- Real-world examples and best practices in marketing insights…”

Tabla de Contenidos: “…The Function Of Fear In Health Messages -- The Role Of The Media -- Risk Perception -- Adoption And Diffusion Of Innovations -- MOTIVATING AND SUSTAINING BEHAVIORAL CHANGE -- Self-Efficacy -- Altruism -- HIV Antibody Testing -- Sustaining Behavioral Change -- Assessing Change -- Impediments To Individual Action: The Example Of Condom Use -- SOCIAL SUPPORT FOR BEHAVIORAL CHANGE -- Family, Group, And Community Beliefs -- Community-Level Intervention Programs -- Impediments To Effecting Behavioral Change -- In-Groups Versus Out-Groups: Creating Distance From Risk -- IV Drug Users -- Female Prostitutes -- Innovative And Controversial Approaches To Behavioral Change -- Sterile Needle Programs -- Education Programs For Teenagers -- THE ROLE OF PLANNED VARIATIONS AND EVALUATION -- References -- 5 Evaluating The Effects Of AIDS Interventions -- DIMENSIONS OF EVALUATION -- Program Objectives -- Program Design -- Program Implementation -- Defining And Measuring Outcomes -- Inferring Results: The Value Of Controlled Experiments -- Constraints On Evaluation -- RANDOMIZED FIELD EXPERIMENTS -- Examples -- Benefits And Costs Of Well-Designed Experiments -- Threshold Conditions For Randomized Experiments -- Does Present Practice or Policy Need Improvement? …”