Tabla de Contenidos: “…; Retrospective; Consider This; Safety: Coke and Pepsi; Defining Experience; The Coca-Cola Company; PepsiCo Inc.; Implications for Reputation Management; Creating Reputation Value; Retrospective; Consider This; Toyota Motor Corporation; The Toyota Supply Chain; Toyota's Business Philosophy; The Perfect Storm; Retrospective; Consider This; Sustainability: Peet's Coffee & Tea Inc.; By the Numbers…”

“…XAVIER ORRIOLS, Presidente de PepsiCo Suroeste Europa, Presidente del Jurado Eficacia 2015 Los Premios a la Eficacia nacieron en 1997 para responder a una necesidad común dentro del sector publicitario: reconocer la contribución de la comunicación comercial a la consecución de los objetivos empresariales de las empresas anunciantes. …”
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“…Javier Scherk, fundador y director de Winche Redes Comerciales, nos abre las puertas de los despachos de los grandes directivos españoles, que nos cuentan las claves del éxito comercial de empresas como Nestlé, Henkel, Unilever, Affinity, Sara Lee, PepsiCo, Bimbo, Tatay, Coty, Gallina Blanca, Kaiku, Kellogg ́s, Ferrero, Mattel, Colhogar o Egon Zehnder…”
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“…Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: how you can build a personal reputation for innovation; what techniques you can use to amplify your innovation capital; how you can garner attention for your ideas and projects and persuade audiences to support them; and what it means to provide visionary leadership and how you can achieve it.Featuring interviews with the superstars of innovation-individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)-this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact…”

“…With examples of companies that are well along the path of reinventing their approaches to talent, such as Amgen, AT & T, BlackRock, GE, Haier, J & J, and PepsiCo, as well as the juggernauts and the start-ups of Silicon Valley, this book provides leaders with a seven-part plan for: Integrating talent and capital Making talent drive strategy Designing and redesigning the work of the organization Scaling up individual talent Creating an M & A strategy for talent Reinventing the role of HR Living the talent agenda Providing deep, expert insight and advice for what needs to change and how to change it, Talent Rules is the definitive book for reimagining and creating the talent-driven organization…”

“…The Emerging Leader Edition is filled with dramatic stories from successful leaders such as Microsoft's Satya Nadella and Merck's Ken Frazier to PepsiCo's Indra Nooyi and General Motors' Mary Barra, and emerging leaders like OneTrust's Kabir Barday and Kanbrick's Tracy Britt Cool of how they overcame great challenges to build highly successful organizations. …”

“…Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations…”

“…Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. …”

“…has partnered with the world's most successful, forward-looking companies--businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin --to galvanise innovation and deliver impact. …”

“…—Beth Struckell, VP general manager of food service and vendor sales, a division of PepsiCo "CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. …”

“…Drawing on inspiring real-life stories of historical and contemporary wise leaders such as Ratan Tata (Chairman, Tata Group), Bill Gates (Chairman, Microsoft), Mahatma Gandhi, John Mackey (CEO Whole Foods), Alan Mulally (CEO, Ford), Narayana Murthy (Chairman, Infosys), and Indra Nooyi (CEO, PepsiCo), the authors identify six capabilities that wise leaders share: Perspective: They have a holistic perspective that integrates diverse-and even polarizing-worldviews. …”