Tabla de Contenidos: “…Price, University of Pennsylvania -- Global communication trends in the digital age / Mike Friedrichsen, Berlin University of Digital Sciences, Germany -- List of acronyms -- Suggested readings -- Index…”

Acceso restringido, con credenciales UPSA

“…Based on The Wharton School of the University of Pennsylvania’s pioneering Entrepreneurial Marketing course, this edition is fully updated to reflect what works in the marketplace today. …”

“…This biography details Hovde’s life and times from his birth at Erie, Pennsylvania, through his boyhood at Devils Lake, North Dakota, and includes his student days at the University of Minnesota and in England and Europe as a Rhodes scholar. …”