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“…From the Boston Tea Party to Paul Revere's ride to raise the countryside of New England against the march of the Redcoats; and from the American travails of Bunker Hill (1775) to the final humiliation of the British at Yorktown (1781), the entire contest is now emblematic of American national identity. …”

Tabla de Contenidos: “…Week 4: Optimize Video for the Web Chapter 8: Month 6: Engage the YouTube Community; Paul Revere's Ride; Week 1: Become a Member of the YouTube Community; Week 2: Learn the Secrets of YouTube Success; Week 3: Build Buzz Beyond YouTube; Week 4: Watch Online Video Case Studies; Chapter 9: Month 7: Trust but Verify YouTube Insight; The Map Room; Week 1: Trust YouTube Insight; Week 2: Verify with TubeMogul; Week 3: Verify with Google Analytics; Week 4: Master Web Analytics 2.0; Chapter 10: Study YouTube Success Stories; The Story behind the Story…”