Tabla de Contenidos: “…Storybuilding in the Digital Age -- The Core Brand Narrative: The Story Ecosystem -- Telling a Shareworthy Story -- Story Basics -- Story Starters -- ■ Case Study: Panasonic "Share the Air" Campaign -- ■ Case Study: Adidas Originals -- ■ Essay: The Power of Story by Alan Robbins, professor, Michael Graves College -- ■ Interview with Scott Goodson, founder, StrawberryFrog -- Notes -- Chapter 7 Deconstructing Model Formats -- The Appeal of Transformation -- Conveying the Advertising Message -- Basic Formats -- ■ Case Study: Jordan Brand: The Last Shot -- ■ Interview with Sophia Lindholm, senior art director, Forsman &amp -- Bodenfors -- Notes -- Chapter 8 Copywriting -- Which Comes First: The Image or the Copy? …”

“…The author outlines the innovative business models created by entrepreneurs including SoftBank’s Masayoshi Son, Fast Retailing (Uniqlo)’s Yanai Tadashi, Honda’s Soichiro Honda, Sony’s Akio Morita, Panasonic’s Konosuke Matsushita, and Toyota’s Kiichiro Toyoda, as well as their predecessors including Takatoshi Mitsui of Mitsui Zaibatsu, Shibusawa Eiichi of Daiichi Bank. …”

Tabla de Contenidos: “…Differentiate the Value: Creating a Customer Preference; Making Your Plan to Win a Reality; Developing the Ideal Environment for Value Differentiation; Activities for Effective Differentiation; Proving Your Value: Building Customer-Specific Value Messages; Testing the Effectiveness of Your Value Differentiation; Case Studies; Adecco; Honeywell; Panasonic…”

Tabla de Contenidos: “…Chapter 5 The New Media University 201: Communities, Social Calendars, and LivecastingCrowd-Sourced Content Communities; Social Calendars and Events; Livecasting; Chapter 6 The New Media University 301: Images and Multimedia; Images; Images Example: JetBlue and the American Red Cross on Flickr; Chapter 7 The New Media University 401: Dashboards, Social Networks, and Brands; Social Media Dashboards; Social Networks; Branded and Purpose-Driven Social Networks; Branded Social Network Examples: Panasonic Living in HD; Chapter 8 The New Media University 501: Microblogs, Monetization, and Twitter…”

Tabla de Contenidos: “…Testing your KinectChapter 2: Behind the Technology; Understanding the Technology Stack; Hardware; Structured Light Camera Systems; PrimeSense Reference Design; ASUS WAVI Xtion PRO and PRO Live; Time-ot-Flight Camera Systems; SoftKinetic DepthSense Cameras; PMD [vision] time-of-flight cameras; Panasonic D-Imager; Drivers & Data; OpenKinect/Libfreenect; OpenNI; Commercial Drivers; Middleware and Application Development Environments; Chapter 3: Applications in the Wild; Sensecast: Minority Report Meets the Web; Step 1: Download the Client; Step 2: Install the Dependencies…”

Tabla de Contenidos: “…; Progressivo e entrelaçado; Tamanho e resolução de imagem HDV; Dica quente: O que procurar em uma câmera; O guia para o guia de câmeras; Tabela do guia de câmeras; Guia da câmera Mini-DV de 3 CCDs Canon; Guia da câmera Mini-DV de 3 CCDs JVC/Panasonic; Guia da câmera Mini-DV de 3 CCDs Sony; Comprar ou alugar?…”

“…Information on web distribution is included.With the advent of the new digital camcorders developed by Panasonic and Sony in the new DV format, professional quality video is available in consumer-level equipment. …”

Tabla de Contenidos: “…Move Your TV Safely; 12. Fix Panasonic&s Picture Glitch; 2.5.2. Fixing the Picture; 2.5.3. …”

Tabla de Contenidos: “…; 8.2.3.2 The Merchant of Venice; 8.3 Equipment; 8.3.1 Cameras; 8.3.1.1 Sony and Panavision; 8.3.1.2 Panasonic; 8.3.1.3 Thomson; 8.3.2 Lenses; 8.3.2.1 Manufacturers; 8.3.2.2 Primes vs zooms; 8.3.3 Preferences; 9 Crewing; 9.1 Should the DoP operate?…”

Tabla de Contenidos: “…-- Title Page -- Copyright -- Foreword -- Preface -- Introduction: Welcome to the Revolution -- Chapter 1: The Social Media Manifesto -- THE SOCIALIZATION OF MEDIA IS YEARS IN THE MAKING -- THE FUTURE OF BUSINESS IS ALREADY HERE -- WE ARE THE CHAMPIONS, WE ARE NOT MESSENGERS -- CONVERSATIONS HAPPEN WITH OR WITHOUT YOU -- SOCIAL MEDIA IS ONE COMPONENT OF A BROADER COMMUNICATIONS AND MARKETING STRATEGY -- BUILDING A BRIDGE BETWEEN YOU AND YOUR CUSTOMERS -- BEING HUMAN VERSUS HUMANIZING YOUR STORY -- SOCIAL SCIENCE IS NO LONGER AN ELECTIVE -- YOU ARE NOT ALONE -- NOTES -- Chapter 2: Making the Case for Social Media -- THE RISE OF UNMARKETING -- PEOPLE INFLUENCE BUYING DECISIONS, ONLINE AND OFFLINE -- THE DEMOCRATIZATION AND SOCIALIZATION OF BRANDED MEDIA -- NOTES -- Chapter 3: The New Media University -- INTEGRATED MARKETING: THE TOOLS -- DEFINING SOCIAL MEDIA -- WHEN WORDS LOSE THEIR MEANING -- Chapter 4: The New Media University 101 -- BLOGS -- BLOG EXAMPLE: SOUTHWEST AIRLINES AND DELL -- PODCASTS -- PODCAST EXAMPLES: FIDELITY INVESTMENTS -- WIKIS -- WIKI EXAMPLE: ORACLE -- NOTES -- Chapter 5: The New Media University 201 -- CROWD-SOURCED CONTENT COMMUNITIES -- SOCIAL CALENDARS AND EVENTS -- LIVECASTING -- Chapter 6: The New Media University 301 -- IMAGES -- IMAGES EXAMPLE: JETBLUE AND THE AMERICAN RED CROSS ON FLICKR -- Chapter 7: The New Media University 401 -- SOCIAL MEDIA DASHBOARDS -- SOCIAL NETWORKS -- BRANDED AND PURPOSE-DRIVEN SOCIAL NETWORKS -- BRANDED SOCIAL NETWORK EXAMPLES: PANASONIC LIVING IN HD -- Chapter 8: The New Media University 501 -- MICROBLOGS, MICROCOMMUNITIES -- TOP 10 MONETIZATION TRENDS FOR SOCIAL MEDIA AND MICROCOMMUNITIES -- TIPS FOR TWITTER AND SOCIAL MEDIA FOR SOCIALLY SAVVY BUSINESSES -- NOTE -- Chapter 9: The New Media University 601 -- GEO LOCATION AND MOBILE NETWORKING…”

Tabla de Contenidos: “…Cover -- Contents -- Getting Started -- About Classroom In A Book -- Prerequisites -- Installing Adobe Premiere Pro Cs5 -- Adobe Premiere Pro Cs5 Trial -- Optimizing Performance -- Copying The Lesson Files -- How To Use These Lessons -- Additional Resources -- Adobe Certification -- Checking For Updates -- 1 Touring Adobe Premiere Pro Cs5 -- Topics Covered In This Lesson -- New Features In Adobe Premiere Pro Cs5 -- Nonlinear Editing In Adobe Premiere Pro Cs5 -- Presenting The Standard Digital Video Workflow -- Enhancing The Workflow With High-Level Features -- Incorporating Other Cs5 Components Into The Editing Workflow -- Adobe Cs5 Production Premium Workflow -- Touring The Adobe Premiere Pro Workspace -- The Workspace Layout -- Customizing The Workspace -- 2 Selecting Settings, Adjusting Preferences, And Managing Assets -- Topics Covered In This Lesson -- Getting Started -- Selecting Project Settings By Sequence -- Three Types Of Settings -- Specifying Project Settings -- Sequence Settings -- Adjusting User Preferences -- Importing Assets -- Taking A Closer Look At Images -- Image Tips -- Managing Media In Bins -- Exploring Additional Bin Features -- Having Multiple Bins Open At Once -- Finding Assets -- Finding Assets With The Media Browser -- 3 Importing And Managing Tapeless Media -- Topics Covered In This Lesson -- Getting Started -- Using A Tapeless Workflow -- Panasonic P2 -- Sony Xdcam -- Avchd -- Digital Still Cameras That Shoot High-Definition Video -- Using The Media Browser -- Importing Xdcam Media -- Importing P2 Media -- P2 Folder Structure -- Importing Avchd Media -- Mixing Media Formats -- 4 Shooting And Capturing Great Video Assets -- Topics Covered In This Lesson -- Getting Started -- Tips For Shooting Great Video -- Get A Closing Shot -- Get An Establishing Shot -- Shoot Plenty Of Video -- Adhere To The Rule Of Thirds…”