“…Arlie Russell Hochschild (1983), who defined it as "the management of feeling to create a publicly observable facial and bodily display" (p. 7) for a wage. A basic assumption of emotional labor theory is that many jobs (e.g., customer service, healthcare, team-based work, management) have interpersonal, and thus emotional, requirements and that well-being and effectiveness in these jobs is determined, in part, by a person's ability to meet these requirements"--…”

“…Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. …”

“…The book describes a new approach to enhance students' health awareness through experimental learning settings in P.E. class, cross-subject teaching, and project work.Teaching health topics requires a pedagogical and didactical framework based on the concept of health literacy and interdisciplinary research discussed by the authors. …”