“…Beginning with the first English translation of Walter Demel’s classic essay "How the Chinese Became Yellow," the collection’s essays examine the connections between eighteenth-century philosophy, German Orientalism, and the origins of modern race theory…”
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“…This edition includes expanded coverage of the role of advertising in the overall marketing process (segmentation, positioning, and brand personality). It's campaign-oriented approach provides new discussion of how to identify the "big idea" and tie it into campaign execution, and how account planning impacts the overall IMC campaign, including media, PR, and digital marketing…”

“…This monograph documents ten future-orientated timber buildings by HK Architekten, which show how softwood and hardwood are used as construction materials in a wide variety of building types and indicate the benefits that result therefrom. …”
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