Tabla de Contenidos: “…Motion pictures as business boosters -- The talkies arrive, commercially speaking -- War on free shows, stars sell cars, business finds its voice -- Everything follows the film -- Television ads condition filmgoers to accept commercials -- Ad trailers make a big push -- Ad trailers in the modern era -- Hollywood the ad-product placement in the modern era…”

Tabla de Contenidos: “…Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future …”
Sumario

Tabla de Contenidos: “…First contacts between Judah Halevi and Moses ibn Ezra -- Judah Halevi's letter to Moses ibn Ezra -- First contacts with Judah ibn Ghayyat -- A star is born : Judah Halevi in Granada -- The poetry of wine-drinking parties -- The poet's workshop -- Hebrew boon-companions as poets for Jewish occasions -- "The girl from Granada" : Granada as metaphor and place…”

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