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3203Publicado 2023Libro electrónico
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3209Publicado 2012Tabla de Contenidos: “…Cover -- Praise for Brilliant Marketing -- Contents -- Author's acknowledgements -- Publisher's acknowledgements -- Preface -- Part 1 Putting marketing into context -- Marketing brilliance starts with a sense of smell -- Have you got what makes a marketing star? -- The marketing battleground - past, present and future -- All about brands -- All about customers, consumers and how they behave -- Part 2 Ladies and gentlemen, choose your weapons and start marketing -- Madmen and the art of persuasion -- PR - champagne, tequila and spin -- The 'new age' of digital marketing -- Social networking - is this the future of marketing? …”
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