Materias: “…Stars Wars (Película cinematográfica)…”

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Materias:

Tabla de Contenidos: “…Kultur 77 Zwischenfazit: Identität, Authentizität und (Populäre) Kultur 107 5. Der Star 110 6. Star-Nutzungen 155 7. Star-Typen 193 8. …”

Tabla de Contenidos: “…: George Lucas, Lucasfilm, and the Legends of Transtextual Authorship across the Star Wars Franchise / Han Leia Shot First: Transmedia Storytelling and the National Public Radio Dramatization of Star Wars / From Sequel to Quasi-Novelization: Splinter of the Mind's Eye and the 1970s Culture of Transmedia Contingency / Another Canon, Another Time: The Novelizations of the Star Wars Films / Franchising Empire: Parker Brothers, Atari, and the Rise of LucasArts / "You must feel the Force around you!"…”

“…The P-star approach has been developed by the U.S. Federal Reserve as a new indicator of inflationary pressures. …”

Materias:

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Introduction -- Part 1 The Four Reasons Rock Stars Have Fans (And Your Company Has Customers) -- 1 Rock Stars Are Fans Themselves -- 2 Rock Stars Look for Ways to Shift Control to Their Fans -- 3 Rock Stars Find the Bigger Idea Behind the Music They Create -- 4 Rock Stars Embrace and Empower Their Fans -- Part 2 Understanding And Connecting With Your Fans -- 5 Who Your Fans Are and How You Can Connect with Them -- 6 How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans -- Part 3 Building A Fan-Centric Company -- 7 How to Organize Your Employees So They Can Better Connect with Your Customers -- 8 How to Organize and Mobilize Your Customer and Brand Advocates -- 9 How to Empower Your Fans and Employees -- 10 How to Help Your Brand Ambassadors Connect with Your Customers -- 11 What Comes Next -- Appendix -- Acknowledgments -- Index…”