Tabla de Contenidos: “…Marketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI)…”

Tabla de Contenidos: “…Connecting with China; CONTENTS; Acknowledgements; Introduction; Context; Part I; 1 Emotional Foundations of the Chinese Character; 2 China: Relationships as Business Model; 3 Reflections on Chinese Values and Priorities; 4 Communicating for Mutual Benefit with China; 5 What Matters to China; 6 Business Culture in Detail; 7 Past China Wisdom - Current Business Profile; 8 Getting Things Done; Part II; 9 Accessing Business Support; 10 Law and Relationships that Work in China; 11 Attitudes as Strategy; 12 The Practicalities of China Success; 13 Getting Ready for China…”

“…It finds that it is a society's entire governance culture -- corporate and public governance together rather than either of them alone -- is what matters. The book shows that we must change the way we judge the quality of a country's institutions of governance, and proposes a striking new way to do so. …”

“…By doing so, you’ll avoid complacency, begin to focus on what matters most, create better clarity, and develop a sense of urgency so that “now” is always the right time to act. …”

“…In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays…”

“…Finder demonstrates how to focus relentlessly on what matters most to each individual client, and then deliver intensely relevant recommendations with clarity and impact, in your own voice . …”

Tabla de Contenidos: “…Front Cover; Contents; Introduction; Chapter 1: Stakeholder Alignment : Goals and Objectives; Chapter 2: Making Governance Work for You; Chapter 3: Identifying Stakeholders : The "Hidden" Organization Chart; Chapter 4: It Is a Matter of Trust : Building Strong Business Relationships with Key Stakeholders; Chapter 5: Leveraging Stakeholders to Prepare Your Organization for Change; Chapter 6: Enhancing Stakeholder Engagement through Effective Communication; Chapter 7: Demystifying Metrics : Measuring What Matters Most…”

Tabla de Contenidos: “…Generative equality, work and the Third Way: a managerial perspective (Peter McCullen and Colin Harris) -- 4. What matters is what works: the Third Way and the case of the Private Finance Initiative (Eric Shaw) -- Part III. …”

Tabla de Contenidos: “…Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- About the Author -- Part I IT Business Alignment -- Chapter 1 The Problem -- Evidence of Contention -- Four Types of Business Leaders -- Chapter 2 The Solution -- Guidance to Business Leaders -- Guidance to Technology Leaders -- Part II The People -- Chapter 3 Managing Yourself -- Guidance to Business Leaders -- Guidance to IT Leaders -- Chapter 4 Managing Up/Managing the IT Leader -- Guidance to Business Leaders -- Guidance to IT Leaders -- Chapter 5 Managing Down/Managing the IT Department -- Guidance to Business Leaders -- Guidance to IT Leaders -- Chapter 6 Managing Sideways -- Guidance to Business Leaders -- Guidance to IT Leaders -- Part III The Process -- Chapter 7 IT Service Delivery -- Guidance to Business Leaders -- Guidance to IT Leaders -- Chapter 8 The IT Strategy -- Guidance to Business Leaders -- Guidance to IT Leaders -- Chapter 9 Information Security -- Guidance to Business Leaders -- Guidance to IT Leaders -- Chapter 10 Digital Business Strategy -- Guidance to Business Leaders -- Guidance to IT Leaders -- Part IV Technology -- Chapter 11 What Matters and What Doesn't -- Chapter 12 Sustaining an Aligned Technology Culture -- References -- Index -- EULA…”

Tabla de Contenidos: “…Focus on Organizational Strengths; Leverage Your Uniqueness; Connect the Dots to Member Value; When It Comes to Benefits, Less Is More; Case Study: AAHPM Sells What Matters Most; Action Steps; Chapter 4: Charge More or Less-And Other Alternative Pricing Strategies; Consider Small Change for a Large Impact; Look Toward Viable, Valuable, and Strategic Pricing; Cost-Plus Pricing Alternatives; What Is Your Pricing Goal?…”

Tabla de Contenidos: “…Cover; Contents; Acknowledgements; Abbreviations and Bibliographic Notes; 1 Theory, Methodology and Pynchon: What Matter Who''s Speaking?; Lost in translation; Pynchon and philosophy, or the critical Pynchon; Overview; Part I: On Ludwig Wittgenstein; 2 Logical Ethics: Early Wittgenstein and Pynchon; Wittgenstein and Pynchon: a historical context; The Tractatus and V.; 3 Therapeutics: Late Wittgenstein and Pynchon; Language games: New Wittgenstein, The Crying of Lot 49and Inherent Vice; Naming and private language in Gravity''s Rainbow (through the lens of Vineland)…”

“…In attempting to determine why this is the case, Neely Laurenzo Myers identifies what matters most to young people in crisis, passionately arguing that health care providers must attend not only to the medical and material dimensions of care but also to a patient's moral agency…”

Tabla de Contenidos: “…Back up to go forward : we are neglecting three essential communication habits -- Invert your expectations : expect less from technology and more from people -- Lose your friends : important relationships are being trumped by people you barely know -- Stop talking : hyper-communication is the problem, not the solution -- Don't be yourself : it's an excuse for neanderthal behavior -- Play dumb : don't pin the tail on the donkey -- Question your questions : questions make many conversations worse -- Ignore your (tell-tale) heart : it wants you to talk without a plan -- Don't solve problems : you are messing around with far too many issues already -- Blow things off : protect what matters by letting go of what doesn't -- Let difficult people win : stop trying to impose your will on tough communicators -- Respond with weakness : bring a stick to a knife fight -- Overlook people -- Change the underlying conditions, not the person -- Take things off the table : just because you can talk about something doesn't mean that you should -- Be boring : most conversations are exciting for all the wrong reasons -- Give people what they want : few things connect like a story…”

“…"Finding it, refining it, loving it, and actually getting out there and doing itDon't waste your life not doing something you aren't brilliant at, not setting the world on fire with your ideas, your thinking, your inventions, your words -- it doesn't matter how you do your Thing, what matters is that you DO IT! And how about turning that Thing into your business too? …”

Tabla de Contenidos: “…Introduction to the first edition The Leadership7 Part 1 Your leadership self First days in the job Demeanour: setting the tone Leadership principles Trusting your instincts Focusing on what matters Managing meetings Time management You and your boss Part 2 Vision and strategy: the leadership mantra Setting and selling a vision Leading strategy Leadership priorities Part 3 Your leadership team Forming your leadership team Leading your leadership team 121s Your team is more skilled than you Part 4 Leading change The change imperative Managing change Resistance to change Credibility from repetition Part 5 Leading your team: performance excellence Process: making the right things happen at the right time Team meetings People performance management Interpersonal conflict The difficult interview Objectives and incentives Part 6 Leading internationally International leadership culture International strategy International prioritisation Team members in other countries Part 7 Leading efficiency: reducing cost Understanding cost Managing costs Supplier strategies Part 8 Sales: customers leading you The importance of the customer The customer journey 1: customer expereince The customer journey 2: technology journey Sell! …”

“…And in looking at investing for the long-term, what matters most is asset allocation. This reliable resource offers a fresh look at asset allocation, and discusses its importance in today's investment environment. …”

“…To shift intention into practice, educational assessments need to better measure what matters. Innovative assessments are needed that combine conceptual, technological and methodological advances in educational measurement. …”

“…It changes the health care conversation from "What's wrong with you?" to "What matters to you?"The Department of Veterans Affairs (VA), the Samueli Foundation, and the Whole Health Institute commissioned the National Academies of Sciences, Engineering, and Medicine to establish a committee to provide guidance on how to fill gaps and create processes to accelerate the transformation to whole health care for veterans, both inside and outside the VA system, and the rest of the U.S. population. …”

“…To achieve better health at lower cost, all stakeholders - including health professionals, payers, policy makers, and members of the public - must be alert to what matters most. What are the core measures that will yield the clearest understanding and focus on better health and well-being for Americans? …”

“…It uses new evidence to develop a framework of what matters most and when and outlines effective policy approaches to inform the no-one left behind Sustainable Development Goal agenda. …”