“…Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. …”

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“…Developed by Kristian Hammond, Chief Scientist at Narrative Science and professor of Computer Science and Journalism at Northwestern University, this high-level checklist will guide you toward the development of systems that reflect your needs, are supported by the right data, and are integrated with your workflow and your people…”

“…This book will provide you with the tools for cutting-edge approaches you can extend to the sport of your choice. Expert Northwestern University data scientist, UC San Diego researcher, and competitive athlete, Lorena Martin shows how to use measures and apply statistical models to evaluate players, reduce injuries, and improve sports performance. …”

“…Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R and Python code, interpreting your results, and more. …”

“…Miller, leader of Northwestern University’s pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code. …”

“…Miller, leader of Northwestern University’s pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. …”

“…An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. …”

“…Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University “ Reputation Rules [provides a] ‘sixth sense’ for both reputational risks and opportunities. …”