“…Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leadersIn less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five years Apple's iTunes became the largest music retailer in North America.They all share one key strategic decision-each of these organizations chose to harness the power of cloud computing to power their drives to dominance. …”

“…Divided into three steps, this process uses cutting-edge tools such as science fiction, cartoons, rap music, artifact trails, and neuroprototypes to overcome people's inability to imagine or react to what doesn't yet exist, override powerful habits and routines that prevent them from changing, and create compelling narratives about the organization's future and how to get there…”