“…Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. …”

“…The book is a reference for developers who have a desire to build software in smaller, more focused and manageable chunks, but do not know how to get started. …”

“…While a collapse in the 1570s gave way to sluggish growth and higher inequality after a long phase of sustained growth and lower inequality, the book shows how real per capita income has improved substantially over the last two centuries, driven by increased labor productivity, and derived from more intense andefficient use of physical and human capital per worker. …”

“…All other comparator drugs were ruled out, as they were either dominated or extendedly dominated (i.e., they were more costly and less effective than one or more comparators)…”

“…Along the way, you'll find extensive coverage of MySQL installation, administration, database design, as well as its use with various programming languages, database programming techniques, utilities, advanced MySQL and SQL, and more! • Takes an easy, visual approach to teaching MySQL, using pictures to guide you through the software and show you what to do. • Works like a reference book —you look up what you need and then get straight to work. • No long-winded passages —concise, straightforward commentary explains what you need to know. • Affordably priced, because buying a computer book shouldn’t be an investment in itself. • Companion Web site at www.DMCInsights.com/mysql2 contains complete source code for examples in the book, online resources, extra scripts and tutorials, updates, a reader forum, and more…”

“…With the help of Adam’s sharp advice and insightful instruction, you'll learn the ins and outs of using iPhoto both separately and in tandem with the other iLife apps--adding GarageBand-created tracks to your slideshows, using iPhoto slide shows in iDVD and iMovie projects, and more. Best of all, you'll discover all of iPhoto's newest (and coolest) features: creating softcover photo books in multiple sizes, using iPhoto’s advanced editing tools to sharpen and clean up your photos, searching for images with iPhoto’s spiffy new search tools, importing photos shot in RAW format, creating cinematic slideshows, and much more. …”

“…The book also shows how to extend IronPython with C#, extending C# and VB.NET applications with Python, using IronPython with .NET 3.0 and Powershell, IronPython as a Windows scripting tool, and much more…”

“…It's no wonder one reader commented: "The technical depth is just right to not distract beginners, yet detailed enough for more advanced readers."…”

“…But this book gives you more. Not only will you receive a technical and mathematical perspective, but also a communication, a presentation, and a management perspective. …”

“…Master the latest Android development tools and Android SDK 1.5 Use the Eclipse Development Environment for Java to develop and debug Android applications Design Android applications that are more efficient, reliable, and easier to use and offer better performance Work with Android’s optional hardware-specific APIs Use Android’s APIs for data, storage, networking, telephony, Location-Based Services (LBS), multimedia, and 3D graphics Leverage advanced Android capabilities such as Notifications and Services Ensure quality through solid test planning, efficient testing, and comprehensive defect tracking Make more money from your Android applications This book is an indispensable resource for every member of the Android development team: software developers with all levels of mobile experience, team leaders and project managers, testers and QA specialists, software architects, and even marketers…”

“…The first edition of this book was named Best Computer Book of 2007 and, since then, Scott and Terry added even more tips and more tricks, and made it even easier by focusing on just the most useful and most requested iPhone 3G and 3GS features, so you can start really using your iPhone today!…”

“…Each of these projects, in some way, shape or form, follows one or more principles of applied software engineering methodology--…”

“…Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? …”

“…In addition, it now includes Even more figures, examples, and exercises Even more puzzles and games An expanded 70-page language reference Instructions for downloading free C++ software Whether you wish to learn C++ programming for pleasure--and you'll discover here how much fun it can be--or you're considering a career in programming, this book is an intelligent first step…”

“…We teach you how to build frameworks and use advanced Biml features to get more out of SQL Server Integration Services (SSIS), Transact-SQL (T-SQL), and SQL Server Analysis Services (SSAS) than you ever thought possible. …”

“…The visual novel is an increasingly popular and potentially lucrative genre of video game, being deployed for Windows, Mac, iOS, Android, and more. Game Development with Ren'Py reveals how multi-platform tools such as Ren'Py, TyranoBuilder, and Twine are becoming ever more plentiful for creating games in this genre. …”

“…You’ll get into error handling and also how to make your scripts more secure. Finally, you’ll examine the concept of building PowerShell tools and how to build scripts for speed. …”

“…By the end of this book, you’ll look at your work with new eyes, enabling you to make more money doing exactly what you love: shooting photos that sell. …”

“…Drawing on his work teaching more than five thousand engineers, world-class signal and power integrity expert Eric Bogatin systematically reviews the root causes of all six families of signal integrity problems and shows how to design them out early in the design cycle. …”

“…Access 2010 In Depth is the beyond-the-basics, beneath-the-surface guide for everyone who wants to streamline their work with Access 2010, and get more done in less time. Legendary Access expert Roger Jennings provides specific, tested, proven solutions to the problems Access database users and developers run into every day: challenges other books ignore or oversimplify. …”