Tabla de Contenidos: “…Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life…”

Tabla de Contenidos: “…The mind-body problem: background and history -- Dualist theories of mind and body -- Physicalist theories of mind -- Anti-materialism about the mind -- Science and the mind-body problem: consciousness -- Three neutral theories of mind and body -- Neutral monism…”