Tabla de Contenidos: “…How advertisements work -- Approaches to the human mind -- Psychologists' models of learning and memory -- The structure of the brain -- Neurons: the building blocks of the brain -- Learning and emotion -- Arousal and consciousness -- Emotion and reason -- Incidental learning - and forgetting -- From brains to advertisements -- Why should advertising be researched? …”

Tabla de Contenidos: “…(with Adam Gazzaley) -- Boosting control (Adam Gazzaley) -- Overcoming the distracted mind using strategies to modify your behavior (Larry Rosen)…”