Tabla de Contenidos: “…. -- Five Key Elements of a Positive Culture -- Chapter 3 The Dilemma Traps -- The Shiny Object Syndrome -- Culture Is Not Sexy -- Boeing: An American Giant That Lost Its Way -- The Great Turnaround -- How to Avoid the Culture Dilemma Traps -- Chapter 4 The Five Roadblocks to Cultural Excellence -- The New Economic Order of Changing Culture -- The Five Roadblocks to Cultural Excellence -- Roadblock #1: Lukewarm Leadership Buy-In -- Roadblock #2: All Slogans and No Action -- Roadblock #3: The Temptation of Instant Gratification -- Roadblock #4: Distortion and Distraction -- Roadblock #5: Lack of Cascading Change -- Actions to Mitigate and Overcome the Roadblocks -- Chapter 5 Five Steps to Building a World-Class Culture -- The Five-Step Process -- Step One: Define Your Culture -- Step Two: Discovery Through Collaboration and Inspiration -- Step Three: Launch, Cascade, and Embed -- Step Four: Drive Long-Term Impact -- Step Five: Leaders Must Blaze the Trail -- Chapter 6 Create Your Cultural Purpose Statement -- Creating a Cultural Purpose Statement -- Joshua -- Edward -- Lessons from College Football Coaches -- Mel Tucker, "Relentless," Michigan State Spartans Head Coach -- Tom Allen, L.E.O. "Love Each Other," Indiana Hoosiers Head Coach…”