“…Il donne à la fois une vue d’ensemble fondée sur l’expertise et des leçons très pratiques, rassemblant notamment les contributions de Jay Ogilvy, grand pionnier de la réflexion prospective au sein des entreprises, et de Michael Fullan, spécialiste en matière d’évolution de l’école. …”

Tabla de Contenidos: “…Machine generated contents note: Foreword Preface Acknowledgments Part I: Overview and Background Chapter 1 Digital Disciplines, Strategic Supremacy From Value Disciplines to Digital Disciplines Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation Exponential Value Creation The Leadership Agenda Information Technology in Context Notes Chapter 2 Value Disciplines and Related Frameworks Operational Excellence Product Leadership Customer Intimacy Focus The Unbundled Corporation Business Model Generation Michael Porter and Competitive Advantage Blue Ocean Strategy Innovation: The "Fourth" Value Discipline Notes Chapter 3 Digital Disciplines Information Excellence Solution Leadership Collective Intimacy Accelerated Innovation All of the Above? …”

Tabla de Contenidos: “…Preface to "Clinical Features and Long-Term Outcomes of Systemic Lupus Erythematosus" -- Christopher Sjo ̈wall and Ioannis Parodis Clinical Heterogeneity, Unmet Needs and Long-Term Outcomes in Patients with Systemic Lupus Erythematosus -- Ju-Yang Jung, Hyun-Young Lee, Eunyoung Lee, Hyoun-Ah Kim, Dukyong Yoon and Chang-Hee Suh Three Clinical Clusters Identified through Hierarchical Cluster Analysis Using Initial Laboratory Findings in Korean Patients with Systemic Lupus Erythematosus -- Michael Mahler, Chelsea Bentow, Mary-Ann Aure, Marvin J. …”

Tabla de Contenidos: “…Storybuilding in the Digital Age -- The Core Brand Narrative: The Story Ecosystem -- Telling a Shareworthy Story -- Story Basics -- Story Starters -- ■ Case Study: Panasonic "Share the Air" Campaign -- ■ Case Study: Adidas Originals -- ■ Essay: The Power of Story by Alan Robbins, professor, Michael Graves College -- ■ Interview with Scott Goodson, founder, StrawberryFrog -- Notes -- Chapter 7 Deconstructing Model Formats -- The Appeal of Transformation -- Conveying the Advertising Message -- Basic Formats -- ■ Case Study: Jordan Brand: The Last Shot -- ■ Interview with Sophia Lindholm, senior art director, Forsman &amp -- Bodenfors -- Notes -- Chapter 8 Copywriting -- Which Comes First: The Image or the Copy? …”