Acceso restringido con credenciales UPSA

Enlace del recurso

Tabla de Contenidos: “….); VICENTE PLIEGO HERNÁNDEZ: NO SE METAN CON (...); LOS VICIOS DE MIGUEL ÁNGEL (...); LA OMISIÓN DE VICENTE FOX; RODRÍGUEZ MÁRQUEZ Y PLIEGO HERNÁNDEZ (...); GARCÍA DOMÍNGUEZ Y MAGISTRADOR (...)…”

Tabla de Contenidos: “…/ Lawrence Franko -- The customer-focused multinational : revisiting the Stopford and Wells model in an era of global customers / Julian Birkinshaw and Siri Terjesen -- Geography as a design variable / Eleanor Westney -- Regional organizations : beware of the pitfalls / Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck -- The metanational : the next step in the evolution of the multinational enterprise / Yves Doz, Jose Santos and Peter Williamson -- Rejuvenating the mature business -- The critical role of sense-making in rejuvenating the mature business / John Stopford and Charles Baden-Fuller -- The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals / Sumantra Ghoshal and Heike Bruch -- Rejuvenation revisited : identifying and managing strategy decay and innovation / Peter Williamson -- Racing to be second : innovation through imitation / Costas Markides -- Who needs multinationals? …”