“…The elected officials he coaches learn that you can’t sell your issues unless the voters like you. The Merrill Lynch financial consultants he trains learn that no one buys your product unless they like you. …”

“…—Christopher Gaertner, Head of Technology Investment Banking, Managing Director, Merrill Lynch "All principals involved in financing their growth should keep a copy of this book handy and refer to it frequently for guidance. …”

“…--Peter Bromberg, Merrill Lynch, C# MVP "A comprehensive introduction to XML, and one of the clearest tutorials on Web services I've read, with great examples...…”