Tabla de Contenidos: “…SITUACIÓN EN EUROPA -- LAS NUEVAS EXIGENCIAS -- LOS COCHES AMERICANOS DEL MAÑANA. 1968 -- SITUACIÓN EN EUROPA. ESTUDIOS DE MERCEDES BENZ Y BMW -- 8. NORMATIVAS LEGALES. LOS PROTOTIPOS EXPERIMENTALES DE SEGURIDAD -- NACEN LOS MANIQUÍES DE PRUEBAS -- 1970. …”

Tabla de Contenidos: “…-- Why Lawyers and CPAs Do So Poorly -- Attorneys -- Accountants -- Search Firms -- Educating the Buyer Incorrectly -- The Mercedes-Benz Syndrome -- Chapter ROI -- Chapter 3 The Basics of Value-Based Fees: It's Better to Be an Artist Than to Be an Engineer -- Focusing on Outcomes, Not Inputs -- The Fallacy and Subversive Nature of "Deliverables" -- Quantitative and Qualitative Measures and Criteria -- Quantitative or Objective Criteria -- Qualitative or Subjective Criteria -- Measuring the Unmeasurable -- Serving the Client's Self-Interest -- The Subtle Transformation: Consultant Past to Client Future -- Perpetual Motion, Perpetual Progress -- Chapter ROI -- Chapter 4 How to Establish Value-Based Fees: If You Read Only One Chapter . . . -- Conceptual Agreement: The Foundation of Value -- Establishing Your Unique Value -- Why Me? …”

“…Ranging from small booths occupying cosy corners to those spanning supersized spaces, the selected stands include those by Arting, D’art Design Studio, Doshi Levien, Liganova, Scholten & Baijings and Stefan Zwicky, with presented brands such as Audi, Ericsson, H&M, Gaggenau, Levi’s, Mercedes-Benz, Swatch, and many more. Divided into nine chapters over 504 pages, the book is packed with projects covering a range of styles: apparel collections showcased in urban cities, futuristic lighting cathedrals, and mobility presentations tinged with a touch of sci-fi. …”

“…." -- Stephen Cannon, President and Chief Executive Officer, Mercedes-Benz USA "Lipp's narratives reveal how Van and other Disney visionari..…”

“…AUTHOR: As a corporate tech designer and internet consultant, Paul Jarvis spent years working with professional athletes like Warren Sapp, Steve Nash and Shaquille O'Neal with their online presence, and with large companies like Yahoo, Microsoft, Mercedes-Benz and Warner Music. He then migrated to working with online entrepreneurs like Marie Forleo, Danielle LaPorte, and Kris Carr to help build their brands. …”

“…As the founder of a successful startup, Bot Hello, he has developed chatbots for renowned brands like Maybelline New York, Lanc©þme, Anytime Fitness, and Mercedes Benz, and for Australia's largest music festivals, health-food brands, and AFL teams. …”

“…. - Joô Miguel Pires Dias, Mercedes-Benz.io Invaluable for creating robust API frameworks rapidly and leveraging microservice best practices. - Lachman Dhalliwal, Netcompany…”

“…. - João Miguel Pires Dias, Mercedes-Benz.io Invaluable for creating robust API frameworks rapidly and leveraging microservice best practices. - Lachman Dhalliwal, Netcompany…”